New Menswear brand: Berluti

bengal-stripe · Jan 17, 2012

It had been on the cards for quite a few years, now it's official: Berluti will expand from footwear (and leather goods) to become a 'total lifestyle' designer label.

http://www.nytimes.com/2012/01/14/f...ian-is-premier-but-french-are-the-owners.html

After all, if you want to keep yourself exclusive as a footwear maker, you cannot expand permanently and swamp the market with more and more shoes available in more and more retail outlets, soon reducing the 'exclusivity' tag.

The new menswear label and it's first collection will be presented on Friday in Paris.

F. Corbera · Jan 17, 2012

In a move to ensure exclusivity, Berluti menswear must be laundered in champagne.

Gdot · Jan 17, 2012

Not just any champagne - Veuve Clicquot at a minimum.

I wonder how long it will take them to develop a patinated suit? Or at very least ties and squares.

usctrojans31 · Jan 17, 2012

Gdot said:
Not just any champagne - Veuve Clicquot at a minimum.
I wonder how long it will take them to develop a patinated suit? Or at very least ties and squares.

That would be phenomenal. I'd buy that brand in a heartbeat just for the champagne.

DocHolliday · Jan 17, 2012

So now I can get a coordinated outfit to go with my Frankenstein shoes? Any word on neck bolts?

F. Corbera · Jan 17, 2012

I would gladly give you a crisp $5 to wear that.

DocHolliday · Jan 17, 2012

F. Corbera said:
I would gladly give you a crisp $5 to wear that.

Gonna take more than that. Do you realize how much platinum Berluti neck bolts will cost?

Gdot · Jan 17, 2012

The neck bolts are being forged in bronze by deaf and blind monks in the highest reaches of Himalyas. However, their work has been delayed due to a lack of the appropriately sanctioned wood required to smelt the ores. This wood, which is derived from the old growth remains of Italian Pine (Pinus Pinea) is harvested only from the southern slopes of the Italian Alps where it grows extremely slowly due to the constant grazing of the sheep which run free range through the moutain meadows.

As we know you are comitted to obtaining only the very finest in neck bolts we trust you will understand the unavoidable delays. As they are inherent to the fully bespoke bolt creation process.

ShayaEXQT · Jan 17, 2012

Quote:

F. Corbera said:
I would gladly give you a crisp $5 to wear that.

I'll take your $5 and raise you $10. Those shoes are ugly in the truest sense of the word.

PipersSon · Jan 17, 2012

F. Corbera said:
I would gladly give you a crisp $5 to wear that.

I would slap the $5 to my forehead while wearing that, no problem.

DC Lewis · Jan 17, 2012

Oh man, this could be a disaster.

DocHolliday · Jan 17, 2012

PipersSon said:
I would slap the $5 to my forehead while wearing that, no problem.

I suggest applying it directly over your eyes.

PipersSon · Jan 17, 2012

DocHolliday said:
I suggest applying it directly over your eyes.

What and be blinded to the glory of that shoe? Never.

ColdEyedPugilist · Jan 17, 2012

DocHolliday said:
So now I can get a coordinated outfit to go with my Frankenstein shoes? Any word on neck bolts?

For some reason, the first thing that popped into my head was: Jeepers Creepers.

Followed shortly after by the infamous Dr Hannibal Lecter and his protege, Buffalo Bill.

Are those stitched from human skin perhaps? Might explain the strange patina...

jamesny · Jan 18, 2012

Very interesting shoes right there. A bit creepy though..

New Menswear brand: Berluti

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