Originally Posted by Coulomb
1. it's not that ppl are scared of levis, they just don't appreciate the _possibility_ of a large corporation or another agency leveraging this technology to encroach on our privacy.
2. i don't see why levis wouldn't use this as a marketing tool. it's actually very effective because it would enable them insight towards where their product is most concentrated, how often it is worn, and who wears it. it's almost like compounding interest. people buy their product, and in return their customers provide valuable data for these companies to further increase their market share. it's not a bad deal.
3. this is a totally different subject than parcel tracking. in that arrangement, u as the customer know very well that this item will be and should be tracked. furthermore once this tracking is completed, 9 times out of 10 the parcel in which the rfid resides is disposed of. as a customer buying clothing, why should i expect that there be hidden rfid tags to obtain precious consumer information? it doesn't make any logical sense and it is reasonable to assume that such products don't come with these devices.
4. with that being said, i don't think rfid tags are that big of a deal. the range on these things are pretty small, like a few meters if that. I don't think a clothing corporation like Levis has the money or power to pull off such a stunt.
If there was to be some ploy by the government to setup a rfid monitoring scheme, the infrastructure required would be rather large and the most information they would learn is probably stuff they knew anyways. just look around u, there's already hundreds of cameras watching the streets everyday.
not to be rude, though it may come off that way, but did you read the articles?
these tags are external
. they weren't going to be permanently attached to your clothing...they probably had more in common with a security tag than a so-called spy chip.
you do have one thing right, though. the range on rfid is pretty short.
i also doubt levis would have deals with other establishments; so in a worst case scenario the only thing they would ever be able to track, if the apocalypse of jean tracking ever came to pass, is when you entered and exited one of their stores.