New Borrelli Store in New York
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I noticed it just before Christmas - it's up near Attolini on Madison.
I asked the guy at DeCorato about it and he very diplomatically 'laughed his ass off'.
Not sure who is behind it - however if their recent Shirting efforts are anything to go by - they won't get a dime out of me....
Guess they're back.
I've been there. It's smaller than DeCorato. All product is same as everywhere else: all gray, blue and oatmeal colored. Maybe you've seen it at Loro Piana, Brunello Cucinelli, or Bergdorf Goodman or J. Crew: little precious trim-fitting quilted jackets with cashmere lined collars, cashmere v-necks in solid colors most often found on the floors of forrests, trim moleskin trousers, blue nylon windbreakers, trim worsted suits in blue and gray, striped ties, and tons of shirts, with prices ranging from $500 to $850 in the walls.
Very uninspired. We've all seen it before...all over Madison Avenue and elsewhere at Barneys. Mitchells, Richards, Wilkes Bashford, Zegna, Loro Piana, Cucinelli, Bergdorf, Jay Kos, Davide Cenci, Peter Elliot, Domenico Vacca, everywhere else.