Does anyone have any experience in starting up an online clothing store? Similar to thecorner or farfetch......
Is it possible to do fairly well with one?
I have plenty of money to start it up.
I would sell exclusively men's clothing.... more of the "streetwear" style. Brands like Raf Simmons, Geller, APC, Kolor, etc..... My target audience would be late teens to early 30's.
All I can say is, it is a lot of work and it takes a lot of time. Only reason I know, seeing the company I work for we finally launched the website on Friday, after two months of delays.
A great business plan is a good start that is for sure, there is a chance you might not get the money, depending if you are going for a grant or actually for a loan.
As for your target market, young adults can work. Plus with an online store, you get a global audience. Yet it will feel that you are running an actual boutique of the sort. Seeing you will have people come visit the site and leave, similar to retail. Thing is, what will your price point be, will you be able to sell Robert Geller for a better price than your competition?
All the best,
The only reason I say that, seeing one store that carries RG in Montreal, when they put stuff on sale it is marked down by 60%. They are almost selling it for what they bought it for wholesale. I do understand what you are getting at though, thing is if I remembered from one of my marketing classes many years ago. They pretty much taught us, do what you have to do, to steal your competitions customers away and have them buy what you are selling.