The fulfillment would be done through me - through a centralized location. I prefer to have control of inventory, since I'd be accountable for it. But the help I do need is to build a webstore. Right now, I am tending towards Big Cartel/Big Commerce, because it's written in PHP, which means that it would be easier to find someone who could customize it in the future. The fee structure is also more favorable. Anyway, it will rock pretty hard if this gets off the ground, but I still need to see. FW13 is what I am aiming for. It would be a late order, but given what I've seen of the deliveries, not impossible. I'm going to get back to the people who emailed me (if you send a PM, please email me your message at email@example.com with the subject line "SF store", because it's getting difficult for me to keep track of everything.)
Thanks for all the interest, guys. I'm pretty stoked as well.