Originally Posted by brad-t
edwin is a pretty well known brand in japan afaik
i don't see how it's any weirder than collaborating with adidas
Yeah, I'd dare to say that Edwin is definitely popular in Japan but I can't see the audience they're trying to reach with this move. Edwin is mostly popular in Japan and over there YY is still very much known
(if in name only) among both young and old, even if it's not in 'vogue' and not selling to the larger audience. I can't see what attraction this besides selling some jeans and getting half of the profit (or whatever), can't see how it would help attract anyone really to the mainbrands. It's not Levis (which is hugely popular in Japan, and the rest of the world). I wouldn't say it's on the same level as doing a big collab with Adidas, which is a completely different kind of brand, much much more well known internationally and has actually been innovative in stuff they've undertaken. Yohji has mentioned from long ago how Adidas have inspired him and sure some it might be sales talk but he's always been inspired by old second hand stuff and heritage things as well, so it's not completely unbelivable. Remeber that he appropriated the Adidas stuff into
his own mainline back in 2001 and 2002, into the runway shows, as a clear fashion move, before Y-3 was conceived (though not necessarily before the concept had been drawn out).
edit: maybe weird was the wrong word to use, but I'm still a bit puzzled. Anwyay, will be interesting to see how this is received and if it's noted to any extent at all in Japan. Doing collabs like this is at least better than the coming soon mess.
Originally Posted by Ivwri
Men's fashion must still be a bit rough. It's telling that they shut down Y's for men and left Y's for women intact, all comes down to profit in the end. Sad though.It's possible the new money men felt that Y's had too much overlap with YYPH
and a lot of legacy brand cache that wouldn't work with the younger Japanese crowd it seems they are trying to make YY inc relevant with. Keeping the name and repurposing it might also have pissed off/confused the existing customer base as well. The two new projects seem low maintenance and a good way of making cash - the s'yte stuff seems to be selling out at a reasonable clip at least
.How popular is Spotted Horse in Japan compared to Edwin?
I had heard of Edwin before, but not Spotted Horse (primarily because of their collabo with a videogame
Not a fan of what I have seen so far anyway, but let's see where it goes. Worst case scenario, Edwin makes some nice raw denim and YY makes some money out of it. Best case scenario, it becomes a little bit more collaborative and a talented designer from YY inc adds a typical Yohji touch and makes it a little more interesting from a 'fashion' perspective.
Yeah, Y's for Men perhaps got lost a bit at the end of the 00's and imo it had been consistently dropping in design (and quality from what I've heard, though ss08 still hade quite good standard imo), and SS10 YYPH definitely felt like an inclusion of Y's for Men but I think we can all assume that this season was a studio team project without much input from the man himself. After the restructuring I guess they felt Y's for Men was a too heavy burden to carry financially, but interestingly enough it hasn't translated into the mainline, I can see no trace of Y's for Men in YYPH after ss10, where the mainline rather has become more slightly more daring perhaps, or at least solidly stays in YYPH (+archive) capm. I'm sort of glad to hear s'yte is selling though, perhaps it's a good outlet for some guys in the studio and makes a quick buck -- I can't say I like much of what I've seen though.
Spotted Horse is probably somewhat popular/known in Japan, though definitely not on the same level as Edwin but at a much much
higher standard of produciton than Edwin, which is obvious at least in the the collabs with Yohji. I don't think he's going to switch Spotted Horse out for the mainlines, unless they wanted out, the denim has actually been quite popular in Japan and they always do good and interesting stuff. I really really hope they stay on, and I'd venture to guess that the majority of the current customer would want this as well.
In this spirit, I should post pics from the denim/ozu collection which was all done in collaboration with Spotted Horse. I thought about doing so before but I wasn't sure if enough people actually were interested in the archive collections but more in the recent stuff
edit: also lol at the prospect of this turning into the alden thread, it would indeed be horrible but fortunately there is not enough mass appeal or US stockists for this to happen Edited by asobu - 2/3/12 at 12:19am