Originally Posted by Xenon
Actually I am interested in this question as well. Not in copying any of the aforementioned lasts but in preventing others from copying my lasts.
I have several lasts (men and women) that i have made which I believe are somewhat unique, blending certain elements of tradional lasts while also incorporating other certain more fashion forward elements. How do I prevent these lasts from being copied if a send out for duplication or if i commision larger shops/factories to make actual shoes. Is this impossible to prevent in China (I suspect)?
I am not really worried about small places where I have heard that there is an unwritten code not to outright copy a last. Is this true or wishfull thinking?
I suspect you already know the answer to your Q's.
Let's say someone copied the EG 888 last somehow and then decided to commercially make these shoes under their own label.
Firstly, the shape of any refined last requires a degree of skill to produce shoes on - it's not easy peasey to recreate. If you have the shoes made in the far east, such as China you instantly turn off a significant percentage of shoe buyers - who are interested in a luxury, well made product - made in China is not perceived that way. Make the shoes in the UK or europe and EG is more likely to file for legal action, needless to say the US is particularly litigious territory.
Anyway let's suppose, EG for whatever reason don't sue you and somehow you manage to make a good quality shoe on the 888 last - who do you market it too? and for how much...?