Quote:
Originally Posted by
bourbonbasted 
However, piggy-backing off of Vox's post that prompted the OP, wouldn't Brooks Brothers be considered a luxury or at least upper-tier retailer/manufacturer in the early to mid 20th century?
Not ultra-exclusive like my examples, but a higher quality name/brand?
I'm sure most people today think Brooks Brothers
is an upper-tier retailer. Most people won't venture outside the "lower tier" pyramid of stuff like Mens Wearhouse, Macys, JAB, etc.
Quote:
Originally Posted by
atlrus 
I somewhat disagree. It's mostly the manufacturer/retailer to blame than the consumer for being smart with their money. You don't see Ferrari and Bugatti going on sale, ever, and they remain THE luxury cars.
If BB claims that 1818 costs $1200 but every other month the suit goes on sale for $700 - of course it would set in people's mind that the true price of the suit is $700 and the MSRP of $1200 is just a way for the store to screw you over.
What would be my incentive to pay $1200 for a suit when I KNOW I can buy it for $700 in a couple of weeks?!?
Pretty standard psychology exercise these days. People are obsessed with "sales" (SF is no exception on this ground), and have a much more tenuous hold of absolute price value. They'd rather get something for "50% off" then buy something of the exact same quality for the same price, but not on sale. So retailers like Brooks Brothers had constant rotating sales. It seems like everyone does this. Stores like JAB are the pioneers and most egregious practitioners, but Lands' End, BB, etc all do it now too. I'm sure it works, makes you check in on the website a lot more often and probably leads to more impulse purchases when the "sale" finally appears, even with an informed customer.
The "luxury brands" operate in a different psychological spectrum, where people are buying them largely
because of the higher price and would be less interested if the price were decreased or if they went on sale routinely. You see this a lot with liquor too, pretty good example. People don't really care about quality beyond a certain limited point, they want the appearance of luxury. The whole ultra-premium vodka market revolves around this principle.