Quote:
Originally Posted by Mark Seitelman 
On the subject of outrageous cost:
1. Generally, these "super-duper" suits are merely publicity stunts and talkings points. (E.g., "we can make the finest suit from the rarest of rare of cloths that only emperors used to wear.") Many clothiers and manufacturers make these "ultimate suits" solely for the press coverage. The reporter from Channel 2 news eagerly takes-in the "story" which is nothing more than an advertisement.
2. On a related note, there is an ice cream parlor in New York called Serrendipity. It had an "ultimate" ice dish with the rarest of ingredients including gold shavings instead of sprinkles. It got a good amount of press coverage on not only television but the papers. I would be shocked if it sold even one.
On the subject of outrageous cost:
1. Generally, these "super-duper" suits are merely publicity stunts and talkings points. (E.g., "we can make the finest suit from the rarest of rare of cloths that only emperors used to wear.") Many clothiers and manufacturers make these "ultimate suits" solely for the press coverage. The reporter from Channel 2 news eagerly takes-in the "story" which is nothing more than an advertisement.
2. On a related note, there is an ice cream parlor in New York called Serrendipity. It had an "ultimate" ice dish with the rarest of ingredients including gold shavings instead of sprinkles. It got a good amount of press coverage on not only television but the papers. I would be shocked if it sold even one.
Us retailers always has someone that will come in and state "I only wear the best"....
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