lolwut. It's more like saying don't buy an Abboud suit because it's made by JAB.
NOMOS is also in that category along with a whole slew of ultra high-end private manufacturers including Phillipe Dufor
And they weren't bad posts. Speaking as someone who spends 95% of forum time on WUS he is right on most things except the outsourced movements. Rolex are well designed watches who sell mostly because of the marketing image they have fastidiously cultivated. Most WIS opt for something other than Rolex simply because of the negative associations.
Rolex makes a fine watch but commonly are seen as overpriced with a less than desirable public image in the WUS community
I wouldn't say he was 100% wrong. I think its fair to say that there is no brand out there that sells more watches simply on image and perceived exclusivity to people who know nothing about what they're buying. Ask any non-WIS, middle America person what the best watch is: Rolex. Ask them what the most expensive watch is: Rolex.
I think his point was that, although they are getting a solid, well-built product, Rolex as a brand has a disproportionate amount of owners that know nothing about their timepiece other than the branding. This can sometimes convey the image that a Rolex owner may not actually be interested in watches at all, simply the status the brands brings.
At the end of the day Rolex owners get a good (some may argue overpriced) product whether they know anything about it or not.
Yes in it's history Rolex did use movements from other companies. However they have been all in house since they stopped using the Zenith movement and went to their in house movement in the Daytona since 2000. Yes their Tudor Brand still uses the top of the line ETA movements which is not an house movement.
But keep in mind even Patek used other manufactures movements. However they now use all in house movements as well.
Both great manufactures in their own right, just very different in many aspects.
So Rolex is a very popular product, this doesn't mean it isn't a really great product. It just means it's a very popular product, with a very loyal fan base. Their known for their history, craftmanship, durability, and dependability. True, they spend more than anyone else in regards to marketting, but they also sell more watches than any other luxury watchmaker. Rolex makes between 750,000 and 950,000 watches a year, and they do so with a team of quite a few robots.
Patek only makes about 44,000 watches a year. But Patek on the other hand finishes alot of their product by hand, and they create an entirely different type of product. The level of detail in regards to their product is absolutely amazing. They're extremely well respected, and known for their history, their extremely complicated movements, and their attention to detail.