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Luxury giants battle it out in menswear - Page 2

post #16 of 24
12/9/11 at 2:08am
""Notoriety is key to success as Chinese consumers only buy what they know," said Jason Ding, a partner at consultancy Roland Berger in Beijing."
Warning: Spoiler! (Click to show)
Definition for notoriety:
the state of being known for some unfavorable act or quality.

What a gem. Flippin' awesome when experts don't understand the words they use. (The irony of course is that for some of the well-known brands and their unfavorable quality he's right. Unintentionally.) But if he wants the menswear titans to be notorious in China I offer this I suggestion: Panda fur coats.
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post #17 of 24
12/9/11 at 2:11am
Quote:
Originally Posted by MikeDT View Post

Mind you I even saw a fake Zara men's coat the other day, guess they'll counterfeit anything.

They counterfeit toothpaste for heavens sake.
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post #18 of 24
12/9/11 at 2:29am
I'm starting to look away from big brands like Zegna, Brioni, etc. But I really don't care as we can find other good options like some tailors in Savile Row (or Napoli), or brands like Battisti, Valentini Satoria, Howard Yount or Panta.
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post #19 of 24
12/9/11 at 3:33am
Quote:
Originally Posted by Axel Ferguson View Post

For some reason Zara has a good reputation in many parts of the world. Not entirely sure why, it just looks like your average fashion store.

its a desirable store in mexico!
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post #20 of 24
12/9/11 at 5:43am
Quote:
Originally Posted by blackstone View Post

its a desirable store in mexico!

I think it's the same in China as well. I saw a Zara in Beijing a couple of weeks ago, their prices seemed to be like 40-50% higher than what Zara would charge in the UK for exactly the same garments, which are mostly made in China. Zara to me in the UK was just another fashion chain, nothing special.

BTW in the same Wangfujing St. shopping mall there's a C&A. They pulled out of the UK 10 years ago because it wasn't profitable.
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post #21 of 24
12/9/11 at 6:21am

I'm just curious: a lot of the big fashion labels such as Dior, Gucci, Prada, Armani, etc. market with sex appeal. Does sex appeal marketing work in China and the other parts of Asia? Or is that strategy just much more effective in the Western Hemisphere?

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post #22 of 24
12/9/11 at 7:12am
Quote:
Originally Posted by ballmouse View Post

I'm just curious: a lot of the big fashion labels such as Dior, Gucci, Prada, Armani, etc. market with sex appeal. Does sex appeal marketing work in China and the other parts of Asia? Or is that strategy just much more effective in the Western Hemisphere?

I don't think the above brands had the same level of sex appeal as Tom Ford, even my dad are getting his workwear in there.

Mum is not very pleased......
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post #23 of 24
12/9/11 at 9:01am

never underestimate the firepower of the princelings and income from corruption!

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post #24 of 24
12/9/11 at 2:27pm
Quote:
Originally Posted by ballmouse View Post

I'm just curious: a lot of the big fashion labels such as Dior, Gucci, Prada, Armani, etc. market with sex appeal. Does sex appeal marketing work in China and the other parts of Asia? Or is that strategy just much more effective in the Western Hemisphere?


Yes they certainly push the sex appeal heavily, in that they want their brands appear to be very glamorous. They also push the international aspects of their brands. Names and logos are heavily advertised with many expensive, multi-page ads in the glossy Conde Nast type magazines.and on billboards. A watch advert might show a western executive dressed in a sharp suit wearing the watch climbing aboard his Learjet.

I get the impression that LVMH, PPR, etc. want everyone in China to know what their brands are and what they mean, so anyone from the richest of the rich to the poorest of the poor can recognise famous designer lux names like Dior, Prada, Versace, LV, Gucci, Armani, D&G, RL, Brioni, etc. The international aspects of those brands are very apparent when one goes into an upscale mall, there is almost no Chinese signage. except for things like toilets and exits. Makes it very easy to forget that one is actually in China.
Edited by MikeDT - 12/9/11 at 2:42pm
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