Meermin. Carmina 2nd brand? - Page 55
I think I'll be quite sad if they start a wholesale business. There's a certain charm with them not having an online store and everything being done person to person via email. That said, I understand if they do. It's clearly an easier proposition for them to get sales on a larger scale when they don't have to deal with the point of sale area, so to speak, but I can't help but seeing them go the same way as Grenson or Loake and the value bleeding out over time.
I've got a pair of tan longwings and black captoes in production for my next order, I'll make sure to post some pictures when I get them :)
The nice thing about their current arrangement is they control their products start to fulfillment. Brokers with tell you otherwise, but the fact is, you lose total control of your products once others begin selling it. You can't police how it is positioned and there is nothing to stop vendors (aside from pricing floor maps which are pretty hard to enforce if you are distributing around the world). Shop/store owners want margin, and if they can squeeze more out of your product they will. A product like Meermin's could be sold in America at twice the price, which, as you said, bleeds the value out over time. I'm not saying there aren't good honest brokers out there who adhere to the rules, I'm jus saying.
The downside of their current arrangement is that they don't have the distribution they could acquire through wholesale.That being said, with labor as cheap as it is in Spain, Meermin could certainly build a big on line business if they expand their fulfillment capabilities in Spain and expand their website both on the front end and on the back end.
Direct to customer usually offers the least headaches and the most margin. My dot coms are by far the most profitable and least worrisome part of my business.
Edited by Frankie22 - 6/14/12 at 1:53pm
I'm thinking about ordering a pair of burgundy cordovan bluchers with rubber sole for foul weather wear, would have to go MTO for that I'd guess. Now I just have to decide on last and whether I want a plain toe or an apron. I guess one could craft up something similar to the EG Dover, might end up pretty nice. Any ideas or suggestions?
They make one that is somewhat similar but on a chunkier last:
I'd be going with their take on the dainite sole. I'm ashamed to admit that I have more shoes with dainite soles than I do leather ones , but that is a consequence of geography.
I hope that your dubmonks will ship soon.
No need for that at all. The weather up here in the north is far from ideal with regards to leather soles. I only have leather soles on shoes I use in formal events, the rest I have topyed or already have dainite soles. I just ordered the black oxford cap toes to get a feeling for the Hiro last before - BOOM - shell shortwing bluchers with dainite.
I just got a notification that my MTO shoes shipped and will arrive Monday.
Below are the specs; I'll post pics when they arrive.
- Rui last -- modified (from wide to medium + narrow in the heel)
- Dark brown shell
- Double leather sole
- Regular/formal welt (i.e., not storm)
Just out of interest how long is that from order, just to guage how long mine might take.