Originally Posted by edmorel
Go out into the street and ask 10 people what sport David Beckham plays, what team and what US team he just signed for. Also ask what is the name of the professional soccer team in LA. You won't find more than 1 person who knows the answers to all those questions. Beckham is an international star, ex-United States. He is at the awards shows, so is Weird Al Yankovic (who is probably better known here!) He hangs with Puffy, so does Aston Kutcher. At the end of the day, in the US, Beckham does not matter, Adidas does not matter and professional soccer does not matter. All that being said, if he is getting 50 mil a year, he made the deal of the century because I doubt that all the teams combined have 50 million a year in revenue.
Again; an absurd point. One doesn't need to answer all those questions to know who he is. I am assuming most people don't follow his career path to that extent, as most likely at this point, even 75% of Europeans don't know or care what US team he just signed for, nor does it matter that most Americans don't know who the LA Galaxy are. The point is that they DO know his name and you are most certainly wrong about that. I have no need to go ask ten people as like I said before, I have NEVER met a person who doesn't know who he is, and I talk about soccer every day.
That is like saying you have to know what the Rolling Stones last two albums were, where they are currently touring, and every band members name to understand how astronomically powerful they are (in terms of marketing). Just because you
think that people don't know who he is doesn't mean crap. Tell you what, why don't you go ask 10 random people who Tom Brady, Steve Nash, or Alex Rodriguez are and see what they tell you. If they get that right, see if they can tell you what team they play for. The common person would have no clue; I guarantee it (and these are majorly popular American athletes). How about Jimmie Johnson? Do you know who that is Ed? Did you know that he won the 2006 Daytona 500 and that NASCAR brings in more revenue than $2 billion a year annually in merchandise revenue?
Again, I never said he is going to turn the sport around, but you somehow seem fixated on the fact that 'no one knows who he is', which is certainly not the case.
Originally Posted by benecios
I think most of you might be underestimating Beckham.Pele,Cruyff,Best etc..all went to the US,and were much better players than Beckham.But Beckham is more than that,he is a brand.
I might be wrong but this scenario would not surprise me:Beckham is all over the news for signing the biggest deal in football history,the media are curious as to what makes this guy so special,therefore interviews,chat show appearances etc...He will be constantly papped leaving every high class eaterie in LA,all over every magazine and hey presto we have a superstar.
He probably wont catapult football into every American home,but he will become a household name.That I have no doubt.
Exactly; excellent point. Some people don't understand the draw of those obsessed with pop culture, of which Beckham is a huge part. When I attended a Man Utd. match in LA a couple years back (they did a promotional tour), there were literally thousands of teenage girls with photos of Beckham to sign, etc. screaming his name and going nuts.