The scratch on the side is probably from the laces scratching it while it was shipping or something. You can either just rub it out with your finger, or put some oil on it to fix it if that doesn't work.
I was recommended Red Wing Boot Oil, which darkened my Beeswax boots to a nice dark chocolate color and removed any scuffs or scratches on them. But they will return, because that seems to be the nature of Clarks DBs. Which, in my opinion, adds to the boots' character.
It looks like color on yours is a lot darker than my Beeswax DBs were. What color did you order?
I ordered beeswax. Strangely Amazon offers two different options, Beeswax (the lighter honey-brown color) and Beeswax Leather, which is dark brown like mine. I made sure to order the lighter Beeswax option.
I just got back from the store to compare the two, it was quite the surprise for me. Both pics taken with the same camera- http://i.imgur.com/V6nRoFh.jpg
OK, that is NOT just the lighting. WTF did I receive from Amazon, some kind of knockoffs? Or do they only have this "Beeswax Leather" option if you buy them on sale or something?
And now there another weird thing going on here. My new pair have been sitting on a chair, all alone by themselves, nothing touching them or bumping into them or anything... and there's now a new discolored area on them - http://i.imgur.com/GJslB1U.jpg What the heck is up with these boots? Rubbing it with my finger does nothing. It looks like the color just evaporated off of this area or something, I don't get it at all.
I think it's time for a return/exchange, this is just weird.