PPR Buys Brioni

steezy · Nov 8, 2011

Interesting article on PPR's acquisitions of Brioni in the Wall Street Journal.

http://online.wsj.com/article/SB10001424052970204190704577026011411533018.html

Any thoughts?

bapelolol · Nov 8, 2011

Will have the same fate as Churchs

Superfluous · Nov 8, 2011

will go from 70k suits to 200k suits a year...

Klobber · Nov 8, 2011

will quality be substituted?

I would be sad to see my favourite RTW suit maker take a nose dive in quality. Would hate to see their elegant simplicity compromised in place of fashion forwardness and mass production.

in stitches · Nov 8, 2011

seriously that story almost made me cry. to see such a well respected, classy, meticulously crafted brand and product that has been in family hands since its inception fall prey to takeover due to recession and debt is just so sad.

i really really hope they dont **** the brand up. i hope they keep its image whole and continue to produce the same high level of tailoring as always.

i hope this does not become RIP brioni. i really really hope. brioni exchance and emporio brioni is the last thing i want to see.

Klobber · Nov 8, 2011

in stitches said:
seriously that story almost made me cry. to see such a well respected, classy, meticulously crafted brand and product that has been in family hands since its inception fall prey to takeover due to recession and debt is just so sad.
i really really hope they dont **** the brand up. i hope they keep its image whole and continue to produce the same high level of tailoring as always.
i hope this does not become RIP brioni. i really really hope. brioni exchance and emporio brioni is the last thing i want to see.

+ 10 to the power of a million.

I really like Gucci and all that stuff, but in smaller rather than larger doses. I really do not want to see Brioni go in the Gucci direction. I hope they still do what they do best, and that is making first class jackets and suits in a nice, elegant, and minimalistic way. If it does change for the worse and we see Brioni's with super high batwings or skinny lapels and god forbid, fusing, I reserve the right to take first dibs on all Brioni suits in my size going second hand

MikeDT · Nov 8, 2011

They'll close the Italian factories and move it all to China?

TheTukker · Nov 8, 2011

bapelolol said:
Will have the same fate as Churchs

+1

SpooPoker · Nov 8, 2011

*scoursforoldstocktohoard*

LaymanX · Nov 8, 2011

Thanks for the article.. depressing news. :fu:

idfnl · Nov 9, 2011

AWBenz said:
Hopefully the quality will not suffer.

Pffff

MikeDT · Nov 9, 2011

Another thing, will probably mean even more Brioni counterfeits. The Chinese sure love to copy anything PPR.

Cuttingboard · Nov 9, 2011

in stitches said:
seriously that story almost made me cry. to see such a well respected, classy, meticulously crafted brand and product that has been in family hands since its inception fall prey to takeover due to recession and debt is just so sad.
i really really hope they dont **** the brand up. i hope they keep its image whole and continue to produce the same high level of tailoring as always.
i hope this does not become RIP brioni. i really really hope. brioni exchance and emporio brioni is the last thing i want to see.

This++!!

TheWGP · Nov 9, 2011

****, I'm with Spoo. Need to add to my closet before it goes to hell.

JohnGalt · Nov 9, 2011

“Brioni boasts top quality craftsmanship and is synonymous with Italian masculine elegance,” Mr. Pinault said in a statement. “We have great ambitions for this fashion house. We will give it access to our expertise and know-how, so that it can write a new page in its history while continuing to preserve its identity.”

http://dealbook.nytimes.com/2011/11/08/ppr-acquires-italian-suit-maker-brioni/

bolded portion does not bode well.

PPR Buys Brioni

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