Originally Posted by kasakka
- Categories should be first, designers next. This encourages people to look into other brands than what they were looking for. It also makes it much easier to find anything.
- FYI, rollover menus are a terrible idea - they generally close when you don't have your mouse on top of them. Click to expand is the way to go (possibly an accordion type menu would work too) and is more mobile compatible too.
- You should not list the same product's different sizes as different products. Single product, let the user choose the size and show if it's out of stock.
- Pagination isn't obvious and in general everything on the site is on the small side.
- Registration form could be made simpler. The trouser size etc doesn't necessarily have to be there and to be honest you could ask everything but the email and password only when the user orders something the first time.
- The "brief description, detailed description, specifications" part is unnecessary. They could be all put under one page. SKUs aren't relevant information for users in this case.
- The "you save xx% from retail" is bullshit marketing.
- The about us page sound like corporate speak. It's rigid and not personal or even interesting. Write something with heart, not what sounds "professional".
I'm a web developer.
PS. Terrible brand name. e-anything reminds me of the crap sites of the 1990s.
Thank you very much for your input. I think rollovers can be very useful and is becoming more standard with websites - I do think that a rollover within a rollover is cumbersome.
The reason we list different sizes is because our current website program/interface (Prostores) has so many limitations. If we listed all the sizes available of an item within one listing and sold out of one of the sizes, we would manually have to remove that size attribute from the dropdown. It's a terrible. Also for some items where we provide measurements, we have to address the specific measurements for each size anyway.
Again - with Prostores there are so many limitations, and again we originally intended it to be a temporary site but it's dragged on much longer than we anticipated, so the pagination and the brief description/detailed description/SKU were just the way it came out of the box so we just did what we could with it for the time being.
We'll definitely review/re-evaluate the "About Us" page - haven't looked at that in years.
Regarding our brand name, well, it's well established now and therefore we have little reason to change. We never thought it sounded out-dated, but maybe we're just naive. After all, it's still called eCommerce, eTailing, and eBay... and when we took eHABERDASHER, "haberdasher", "haberdashery", and the like were all already taken...
Thanks again for the constructive criticism.