It's just antithetical imho, as the whole point of tailoring styles and garment details is that the maker or at least the quality should be self-evident, without the need for a silly lapel pin to tell the world you're wearing a $4k jacket. In fact, the label itself and branding is far less important that the fit, quality and craftsmanship. The "bullshits," as you put it are exactly that - bullshit marketing.
Also, to be clear, I fully acknowledge that Isaia's branding and marketing didn't dramatically ramp up in the past couple of years in order to sell more in Italy.
Edited by GothamRed - 2/2/13 at 3:55pm