I need a cool signature scarf. Help me analyze and pick one?

Winter's around the corner and I need a unique scarf or two. I just had my grey peacoat extensively tailored (because it looked like a balloon when I bought it!) and I just got a cool trench coat. My style is kind of modern professorial.

I want to avoid the cliche Burberry scarves that are like a uniform on campus and get something unique and sartorial (and preferably not overtly branded). Please share your suggestions. If I could find one scarf that matches both coats and even a black overcoat then it would be like Christmas morning. I have a fair number of scaves, but I'm not in love with any of them .


Here are a couple I've found that I like:

* Rag and Bone
1 / 2 / 3
* Armani 1 / 2
* John Varvatos - in Red
* Paul Smith 1 / 2 / 3 / 4

I'm leaning towards Rag and Bone #3 at the moment.

Thanks for the input. I haven't considered Drake before. Budget wasn't an issue, but I'm not enamored by the designs of the Drake ones enough to justify the surcharge.

Can you please explain the benefits of the Drake scarves? Do they qualify for more luxury than 'street style?'

Are you speaking specifically about Drake's, or is there another brand you would recommend?

In my original post, I specified that I'd primarily wear the scarf with a grey peacoat or trench. I'd need a scarf that has some contrast with the former and wearing it with the latter isn't too important. I have other jackets, but it wouldn't go with them too well (e.g. camel cashmere overcoat).

I'm a fan of these:
http://www.drakes-london.com/catalog/product/view/id/2591/s/kings-cashmere-box-check-scarf/category/38/
http://www.drakes-london.com/catalog/product/view/id/2598/s/shetland-finish-cashmere-check-and-plaid-scarves/category/84/