The video is completely pointless - it is not instructive, it is him pouring fucking hot water into a coffee press, then pressing at four mins. It's completely unnecessary as a supplement to the (unnecessarily overcomplicated - but that's another story) instructions for making "simple coffee".
There are four major variables in this method: water temperature, water:coffee ratio, coarseness of grind, brew duration. The following method is what I’ve found to yield a cup that both Sara and I really like. If you want something a little different, tweak one or more of those variables until you find what your looking for.
1. Start your filtered water in the kettle. The target temperature is just a touch over 200°. It’s a good idea to preheat the French Press using hot water, otherwise, it will rob a significant amount of heat from your water when you begin to brew, resulting in under extracted coffee.
2. Measure out the beans. I use a 15:1::water:bean ratio for a French Press. I brew 825g of coffee for Sara and I, so it’s 55g of beans.
3. Grind the beans. You want it about the coarseness of sea salt. This is where the quality of your grinder comes into play. Most grinders are going to do a decent job with the coarse grind level used for a French Press, but any fines in there are going to over extract (more surface area in contact with the water), and they’ll squeeze through the mesh filter into your cup. Gritty :/
4. Put the press on the food scale, add the coffee grounds, and zero out the scale.
5. Start the timer and add 200g of 200° water. Use the spoon to agitate the water-coffee mixture as little as possible while ensuring all the grounds are fully saturated. If you’re using fresh beans you’ll see the mixture “bloom.”
6. At 0:40 on the timer, use the spoon to deflate the bloom, still agitating as little as possible. Add an additional 625g of water, gently stir, and place the lid on the press.
7. At 4:00, press and pour. Don’t fully empty the press into your cup. Nobody likes the dregs. I don’t think./]
This is freaking coffee in a press. It's not rocket science, and most people figure out their own methods for how they like it best But whatever, i don't care about that.
The point is that the video is so unnecessary with so little substance. If you wanna do an arty video at least don't pretend that it's in some way instructional. Go and film a paper bag in black and white or something. Don't pretend that your video is anything other than your avenue for practising your film making.