Quote:
Originally Posted by SteG 
Isn't RL's multi-label strategy simply a pricing policy tool to 'skim' as many potential customers (incorporating their respective bugdets) as possible?
menswear (selection):
Purple Label - top level, English-countryside-style designer clothing, Made in England items, highest price
Black Label - Italian-style business wardrobe, narrow silhoutte, Made in Italy items (and import), high price
Black Label Denim - jeans-based extension of the Black Label brand
RRL - vintage-inspired cowboy-style denim brand, limited availability, signature stores, upper medium price
Polo - original brand, main label, better sportswear, full range of clothing and accessories, most available brand, medium price
Polo Big & Tall - extenstion of the Polo brand for irregular sizes
Polo Create your own - semi-individual extension of the Polo brand (online store)
RLX - professional-style sports clothing (successor of discontinued leisure sports clothing label Polo Sport), medium price
Polo Golf, Polo Tennis - specialized sports clothing labels
Pink Pony - cancer charity clothing collection, limited range, exempt from price reductions, medium price
Denim & Supply - casual, denim-inspired sportswear for younger customers (successor of discontinued Polo Jeans Co. label), lower price
Lauren Ralph Lauren - lower medium priced, conservative business line for department store distribution
Ralph by Ralph Lauren - lower-priced business line for Dillard's department stores
Rugby Ralph Lauren - college-style sportswear for younger consumers with signature stores, separate operation, lower medium price
Chaps - low-priced full range collection for department store distribution
American Living - low-priced full range collection for department store distribution
Club Monaco - contemporary sportswear, owned by Ralph Lauren Corporation, medium price
Isn't RL's multi-label strategy simply a pricing policy tool to 'skim' as many potential customers (incorporating their respective bugdets) as possible?
menswear (selection):
Purple Label - top level, English-countryside-style designer clothing, Made in England items, highest price
Black Label - Italian-style business wardrobe, narrow silhoutte, Made in Italy items (and import), high price
Black Label Denim - jeans-based extension of the Black Label brand
RRL - vintage-inspired cowboy-style denim brand, limited availability, signature stores, upper medium price
Polo - original brand, main label, better sportswear, full range of clothing and accessories, most available brand, medium price
Polo Big & Tall - extenstion of the Polo brand for irregular sizes
Polo Create your own - semi-individual extension of the Polo brand (online store)
RLX - professional-style sports clothing (successor of discontinued leisure sports clothing label Polo Sport), medium price
Polo Golf, Polo Tennis - specialized sports clothing labels
Pink Pony - cancer charity clothing collection, limited range, exempt from price reductions, medium price
Denim & Supply - casual, denim-inspired sportswear for younger customers (successor of discontinued Polo Jeans Co. label), lower price
Lauren Ralph Lauren - lower medium priced, conservative business line for department store distribution
Ralph by Ralph Lauren - lower-priced business line for Dillard's department stores
Rugby Ralph Lauren - college-style sportswear for younger consumers with signature stores, separate operation, lower medium price
Chaps - low-priced full range collection for department store distribution
American Living - low-priced full range collection for department store distribution
Club Monaco - contemporary sportswear, owned by Ralph Lauren Corporation, medium price
