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Cognitive Dissonance: "Polo = Prole/hiphop/Outlet brand" vs. "Ralph Lauren/RLPL is not" - Page 18

post #256 of 264
Quote:
Originally Posted by SteG View Post

Isn't RL's multi-label strategy simply a pricing policy tool to 'skim' as many potential customers (incorporating their respective bugdets) as possible?
menswear (selection):
Purple Label - top level, English-countryside-style designer clothing, Made in England items, highest price
Black Label - Italian-style business wardrobe, narrow silhoutte, Made in Italy items (and import), high price
Black Label Denim - jeans-based extension of the Black Label brand
RRL - vintage-inspired cowboy-style denim brand, limited availability, signature stores, upper medium price
Polo - original brand, main label, better sportswear, full range of clothing and accessories, most available brand, medium price
Polo Big & Tall - extenstion of the Polo brand for irregular sizes
Polo Create your own - semi-individual extension of the Polo brand (online store)
RLX - professional-style sports clothing (successor of discontinued leisure sports clothing label Polo Sport), medium price
Polo Golf, Polo Tennis - specialized sports clothing labels
Pink Pony - cancer charity clothing collection, limited range, exempt from price reductions, medium price
Denim & Supply - casual, denim-inspired sportswear for younger customers (successor of discontinued Polo Jeans Co. label), lower price
Lauren Ralph Lauren - lower medium priced, conservative business line for department store distribution
Ralph by Ralph Lauren - lower-priced business line for Dillard's department stores
Rugby Ralph Lauren - college-style sportswear for younger consumers with signature stores, separate operation, lower medium price
Chaps - low-priced full range collection for department store distribution
American Living - low-priced full range collection for department store distribution
Club Monaco - contemporary sportswear, owned by Ralph Lauren Corporation, medium price

deadhorse-a.gif
post #257 of 264
I worked as a cashier at a Ralph lauren store ( redondo beach, has since closed )during college in 1995. At that time, tyson beckford became the marketing face of the brand and we began to see a shift in demographics. I think it started with more black people inquiring about polo branded shoes( i think Polo canvas shoes were quite popular around that time ).
post #258 of 264
ffffuuuu.gif

this thread was so nicely buried, and you had to bring it back up again.
post #259 of 264
Thread Starter 
Welcome to the forum, dyyhard.
post #260 of 264
Quote:
Originally Posted by SteG View Post

Isn't RL's multi-label strategy simply a pricing policy tool to 'skim' as many potential customers (incorporating their respective bugdets) as possible?
menswear (selection):
Purple Label - top level, English-countryside-style designer clothing, Made in England items, highest price
Black Label - Italian-style business wardrobe, narrow silhoutte, Made in Italy items (and import), high price
Black Label Denim - jeans-based extension of the Black Label brand
RRL - vintage-inspired cowboy-style denim brand, limited availability, signature stores, upper medium price
Polo - original brand, main label, better sportswear, full range of clothing and accessories, most available brand, medium price
Polo Big & Tall - extenstion of the Polo brand for irregular sizes
Polo Create your own - semi-individual extension of the Polo brand (online store)
RLX - professional-style sports clothing (successor of discontinued leisure sports clothing label Polo Sport), medium price
Polo Golf, Polo Tennis - specialized sports clothing labels
Pink Pony - cancer charity clothing collection, limited range, exempt from price reductions, medium price
Denim & Supply - casual, denim-inspired sportswear for younger customers (successor of discontinued Polo Jeans Co. label), lower price
Lauren Ralph Lauren - lower medium priced, conservative business line for department store distribution
Ralph by Ralph Lauren - lower-priced business line for Dillard's department stores
Rugby Ralph Lauren - college-style sportswear for younger consumers with signature stores, separate operation, lower medium price
Chaps - low-priced full range collection for department store distribution
American Living - low-priced full range collection for department store distribution
Club Monaco - contemporary sportswear, owned by Ralph Lauren Corporation, medium price



Rugby's price is upper medium

 

post #261 of 264
Quote:
Originally Posted by SteG View Post

Isn't RL's multi-label strategy simply a pricing policy tool to 'skim' as many potential customers (incorporating their respective bugdets) as possible?
menswear (selection):
Purple Label - top level, English-countryside-style designer clothing, Made in England items, highest price
Black Label - Italian-style business wardrobe, narrow silhoutte, Made in Italy items (and import), high price
Black Label Denim - jeans-based extension of the Black Label brand
RRL - vintage-inspired cowboy-style denim brand, limited availability, signature stores, upper medium price
Polo - original brand, main label, better sportswear, full range of clothing and accessories, most available brand, medium price
Polo Big & Tall - extenstion of the Polo brand for irregular sizes
Polo Create your own - semi-individual extension of the Polo brand (online store)
RLX - professional-style sports clothing (successor of discontinued leisure sports clothing label Polo Sport), medium price
Polo Golf, Polo Tennis - specialized sports clothing labels
Pink Pony - cancer charity clothing collection, limited range, exempt from price reductions, medium price
Denim & Supply - casual, denim-inspired sportswear for younger customers (successor of discontinued Polo Jeans Co. label), lower price
Lauren Ralph Lauren - lower medium priced, conservative business line for department store distribution
Ralph by Ralph Lauren - lower-priced business line for Dillard's department stores
Rugby Ralph Lauren - college-style sportswear for younger consumers with signature stores, separate operation, lower medium price
Chaps - low-priced full range collection for department store distribution
American Living - low-priced full range collection for department store distribution
Club Monaco - contemporary sportswear, owned by Ralph Lauren Corporation, medium price

Learned something today, thanks.
post #262 of 264
Fuck POLO. How about worrying about raising your own net worth because thanks to you sheep Ralph Lauren's net worth is 7.5 Billion. After buying his cheaply made in China bullshit now he wants you to buy his vintage cartoon POLO Bear. Hip Hop is who pushed him to billion dollar status while the only status you have is when you update your Facebook. Do you think Ralph Lauren gives a fuck about hiphop beyond our dollars? When hip hop wakes up and starts owning RL stock, when Ralph Lauren acknowledges and thanks hip hop and when he starts having his clothes made in America and create some American jobs then and only then I will get off his back
post #263 of 264
@Jackin': Troll.

Polo RL is a good brand from which acceptable products spring!

Granted, it's by far not the best one can do, but most of us can afford it and (again) is great quality for the price.
For those reasons, Lauren should have a good name for himself.
post #264 of 264
Thread Starter 
Quote:
Originally Posted by Jackin Ralph View Post

Fuck POLO. How about worrying about raising your own net worth because thanks to you sheep Ralph Lauren's net worth is 7.5 Billion. After buying his cheaply made in China bullshit now he wants you to buy his vintage cartoon POLO Bear. Hip Hop is who pushed him to billion dollar status while the only status you have is when you update your Facebook. Do you think Ralph Lauren gives a fuck about hiphop beyond our dollars? When hip hop wakes up and starts owning RL stock, when Ralph Lauren acknowledges and thanks hip hop and when he starts having his clothes made in America and create some American jobs then and only then I will get off his back

Great post. People love to overpay for labels.
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