or Connect
Styleforum › Forums › Men's Style › Classic Menswear › Cognitive Dissonance: "Polo = Prole/hiphop/Outlet brand" vs. "Ralph Lauren/RLPL is not"
New Posts  All Forums:Forum Nav:

Cognitive Dissonance: "Polo = Prole/hiphop/Outlet brand" vs. "Ralph Lauren/RLPL is not" - Page 8

post #106 of 264
Quote:
Originally Posted by bringusingoodale View Post

I don't own any RL precisely because of this thread: too much confusion around what is the good stuff and cheap stuff and all that. Green label, purple, black? WTF is this, some sort of color coding shit you'd find at a menu at some fast food joint.

Haha true. Probably the only person who cares or knows what colour the label is, is the person wearing the garment. Unless one does some crazy HermesMan type stunt and wear the thing inside out or something.
post #107 of 264
A few years back, I read an article in a financial newspaper (remember those?) about branding and logos. I've tried to find an online version of this article before, but I just can't find one. (I reckon it may have been published pre-GFC, that's how old it is).

The upshot of the article was that the entry level items in a luxury goods maker's range tend to be heavily branded, whereas their more expensive lines were far more subtle. The reasoning was because those buying the entry level gear were keen to be seen as being able to afford the brand; those buying at the top end were buying more for the underlying quality of the product. It was also suggested that another reason entry level heavily branded goods were less expensive is because the owners of the brand are getting publicity; the built-in advertising provided by a logo may subsidise a portion of the product's cost.

They cited Mercedes-Benz as an example: their low-end cars (A Class, B Class) had enormous three pointed stars on the front, whereas - at the time the article was published - their mid-range and high-end cars (E Class, S Class) had more subtle badging. They also cited Louis Vitton as another example of a company whose products carry different levels of branding depending on price. For the purposes of this article, Ralph Lauren probably would have been a better example.

Basically, the article was full of research to back up what everyone already knows: brand whores like brands.

As an aside, there are certain PRL products I am a big fan of. I find their chinos fit me better than most other brands and are good quality. Only one pair of these carries any branding - I do have a pair of 'Andrew' chinos that have a small PRL label on the back (not a pony, though). I am reluctant to wear PRL polo shirts and dress shirts because they have a bit of a wanky vibe (in Australia at least). My favourite polos are Brooks Brothers: very well made and (where I live, at least) the logo has no brand recognition so most people think it's some no-name polo from Target.
Edited by tone76 - 11/5/11 at 2:24pm
post #108 of 264
Thread Starter 
Thanks, tone76.
Here are some pics to accompany your post.
FYI, it looks like the E class has the same massive logo as the A and B class.

A Class
221

B Class
205

E Class
169

S Class
233
post #109 of 264
Quote:
Originally Posted by Reevolving View Post

Thanks, tone76.
Here are some pics to accompany your post.
FYI, it looks like the E class has the same massive logo as the A and B class.
A Class
221
B Class
205
E Class
169
S Class
233

Yikes ... looks like the E Class has shifted downmarket since that article was published. The previous model E Class had similar badging to the S Class, I believe.
post #110 of 264
Quote:
Originally Posted by tone76 View Post

Yikes ... looks like the E Class has shifted downmarket since that article was published. The previous model E Class had similar badging to the S Class, I believe.

Check to see if luxury model E class has a different grill. That looks like the sports model, which compensates with the logo grill because of the flat badge. It is the same for the C class I think.
post #111 of 264
Here's what seems to be a rather strange thing, well rather strange to me. There's this thread deriding Ralph Lauren's 'Polo' brand as prol, hip-hop, outlet and for the lower classes. There is even another thread now about making a Youtube rap song, with suggested lyrics like 'Polo is made in China'. Yet there's currently another thread in MC called 'POLO RL Private Sale 10/27', which seems to be going absolutely gaga over it, with over 300 posts.

WTF is going on here, is SF/MC groupthink going through some kind of split?
post #112 of 264
Quote:
Originally Posted by MikeDT View Post

Here's what seems to be a rather strange thing, well rather strange to me. There's this thread deriding Ralph Lauren's 'Polo' brand as prol, hip-hop, outlet and for the lower classes. There is even another thread now about making a Youtube rap song, with suggested lyrics like 'Polo is made in China'. Yet there's currently another thread in MC called 'POLO RL Private Sale 10/27', which seems to be going absolutely gaga over it, with over 300 posts.
WTF is going on here, is SF/MC groupthink going through some kind of split?


It's really genius business, isn't it? Ubiquity is highly profitable. It must be liberating as a designer to know that there will be someone to buy almost anything you put out.

post #113 of 264
Quote:
Originally Posted by MikeDT View Post

Here's what seems to be a rather strange thing, well rather strange to me. There's this thread deriding Ralph Lauren's 'Polo' brand as prol, hip-hop, outlet and for the lower classes. There is even another thread now about making a Youtube rap song, with suggested lyrics like 'Polo is made in China'. Yet there's currently another thread in MC called 'POLO RL Private Sale 10/27', which seems to be going absolutely gaga over it, with over 300 posts.
WTF is going on here, is SF/MC groupthink going through some kind of split?

Well here's a history of all this:

the Private Sale was up for discussion on what we all were purchasing from them during said sale, also to discuss products and availability etc..

Reev posted the cognitive dissonance thread - and then I eventually posted the 'Been Had' video, just to make a point about why some people may think of Polo in the sense that Reev was trying to convey.

Then Saltricks decided to make a thread about the rap video he wants to make to diss Polo but praise Purple/Black Label

Also thought this article deez nuts posted was interesting:
post #114 of 264
Quote:
Originally Posted by Saturdays View Post

Well here's a history of all this:
the Private Sale was up for discussion on what we all were purchasing from them during said sale, also to discuss products and availability etc..
Reev posted the cognitive dissonance thread - and then I eventually posted the 'Been Had' video, just to make a point about why some people may think of Polo in the sense that Reev was trying to convey.
Then Saltricks decided to make a thread about the rap video he wants to make to diss Polo but praise Purple/Black Label

Hey thanks for that Saturdays.

I know that 'Polo' probably represents the cheapest and most accessible of RL's many lines, and 'Purple Label' and 'Black Label' represents the most expensive, highest quality stuff, only available from exclusive boutiques and the like. TBH I don't really know the pecking order of all the other lines though, like 'Green Label', 'Blue Label', 'Chaps', 'Rugby' and 'Ralph'.

I think Giorgio Armani does a similar thing as well, with 'Emporio', 'Exchange', 'Collezioni', 'Black Label', etc.
post #115 of 264
Quote:
Originally Posted by MikeDT View Post

WTF is going on here, is SF/MC groupthink going through some kind of split?

There is no split, just a grotesquely stupid oversimplification underpinning the entire discussion.

Polo RL has always been popular on SF, primarily for suits and sport jackets (made by Caruso IIRC?) but also accessories and other things -- essentially everything but the loudly branded polos. Outside of SF, however, the case is the opposite: those polos are what everybody identifies with Polo, and nobody knows what Caruso even is or what a PRL suit looks like, since they lack exterior branding. Those polos (just like the Gucci/LV monograms) are increasingly associated with certain demographics that like to publicly display their newfound wealth.

In steps forum resident provocateuse Reetarded with the latest in his series of braindead "cognitive dissonance" topics, purposely conflates both/all very disparate aspects of Polo RL into one item, and then terms it all ghettowear for the "lower class" without any wiggle room despite the fact that nobody ever makes this assertion on SF.

It could also be noted that widespread brand recognition is expanding to Lanvin, YSL, and Cartier etc as well as the usual Rolex/LV -- partly thanks to Kanye West and the new celebrity fashionistas (Lady Gaga, for instance, had a hand in popularizing McQueen, for better or for worse) -- so the OP's point about Polo is invalid from the get-go, anyway.

TLDR = this thread is a big waste of time.
Quote:
Originally Posted by MikeDT View Post

TBH I don't really know the pecking order of all the other lines though, like 'Green Label', 'Blue Label', 'Chaps', 'Rugby' and 'Ralph'.

Purple Label > Black Label > Polo (which is Blue Label) > Rugby > Lauren by Ralph Lauren (which is Green Label), and Chaps is owned by a totally different company

RRL is either just above or just below Rugby; I don't pay much attention to either one so I always forget which one it is that Ralph supposedly puts all his energy into these days.

Armani is more confusing because some of his lines don't exist any longer.
post #116 of 264
Quote:
Originally Posted by MikeDT View Post

WTF is going on here, is SF/MC groupthink going through some kind of split?

As discussed earlier in this thread, the Polo line has some very average stuff as well as some very high quality, nicely designed offerings. Hence the split.
post #117 of 264
Quote:
Originally Posted by GoldenTribe View Post

Polo RL has always been popular on SF, primarily for suits and sport jackets (made by Caruso IIRC?)

Corneliani.
post #118 of 264
Quote:
Originally Posted by GoldenTribe View Post

Purple Label > Black Label > Polo (which is Blue Label) > Rugby > Lauren by Ralph Lauren (which is Green Label), and Chaps is owned by a totally different company
RRL is either just above or just below Rugby; I don't pay much attention to either one so I always forget which one it is that Ralph supposedly puts all his energy into these days.
Armani is more confusing because some of his lines don't exist any longer.

Thanks for clearing that up for me GT. smile.gif TBH I did all seem rather byzantine to me.

I wonder if Mr Lauren is a genius at marketing or a genius at confusing people, or both?
post #119 of 264
Thread Starter 
Quote:
Originally Posted by MikeDT View Post

There's this thread deriding Ralph Lauren's 'Polo' brand as prol, hip-hop, outlet and for the lower classes. There is even another thread now about making a Youtube rap song, with suggested lyrics like 'Polo is made in China'. Yet there's currently another thread in MC called 'POLO RL Private Sale 10/27', which seems to be going absolutely gaga over it, with over 300 posts. WTF is going on here, is SF/MC groupthink going through some kind of split?

LOL, that is the entire point of this thread, and why it is titled "Cognitive Dissonance" RL covers the entire gamut, and it is absolutely brilliant case study in stratification of vertical product line silos. The amount of brand dilution is up for debate. Some on SF won't touch it with a 10 foot pole, others still love it, despite the lower end mass produced outlet mall lines.
Edited by Reevolving - 11/5/11 at 7:55pm
post #120 of 264
Quote:
Originally Posted by GoldenTribe View Post


RRL is either just above or just below Rugby; I don't pay much attention to either one so I always forget which one it is that Ralph supposedly puts all his energy into these days.

RRL is probably on par with or above Blue Label depending on what you are buying. For the most part it is between Blue Label and Black Label. The quality of the denim is very high (as well as the other clothing options).
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Classic Menswear
Styleforum › Forums › Men's Style › Classic Menswear › Cognitive Dissonance: "Polo = Prole/hiphop/Outlet brand" vs. "Ralph Lauren/RLPL is not"