The second guy seems to be happy he got in, but really, he was going to get in and get decent food and treatment - he went for the full omakase lunch at 35,000Y... that's nearing $500 these days. That's normal - Japanese restaurants of this echelon cost the same at lunch and dinner, whereas most restaurants across the city have cheap lunch deals. It's the same price for lunch and dinner at high end sushi, tempura, kaiseki, etc places because it's the same food and experience and there's only one menu they make - but naturally, far fewer people out there who want to drop $500 a head on lunch in Tokyo, since the choices are so numerous at lunch. Plus, most people don't go out at noon with the intention of eating a couple pounds of food and a liter of alcohol while talking to somebody for a couple hours, which is why you normally pay for that kind of seat time at dinner here... I think anyone with $5-600 to spend on food and drink per person could probably get a Sukiyabashi Jiro honten lunchtime reservation within this week, so long as they get reserved by and go with at least one Japanese person so that they know who to wrestle the credit card from when it's done.