I am studying Fashion Communication and my brief is to create a new brand for middle aged men. If you could give any feedback on my ideas i would be sincerely greatful.
I am creating a shop called 'SIR' it is similar to a small department store, being it has shoes, clothes, cafe/bar, barbers and a tailoring service. The clothes will be both beautiful timeless pieces and also on trend key essentials for the season. The store layout will have the clothes in sections including, smart casual, leisure, tailoring, seasonal. The barbers is quite old fashion in which it provides haircuts, wet shaves, facials and shoe shines.
The inspiration came from a man journeying through life outdoors, being proud of his background but also who he is becoming. It has quite a natural feel to the store and brings through some nice classic heritage.
I am producing packaging (swing tags and boxes) made from thin wood, engraved with the brand name; and white laminated card bags with the brand name in grey.
Instead of using models in an ad campaign i am drawing line illustrations and instead of facial features it has the brand name instead. I am also drawing key essentials of life with meanings attached - camera (for memories), bag (to keep possessions safe), boot (for the journey), pocket watch (for the knowledge learnt in life) and umbrella (for rainy days)
Please if you could give me feedback on what you think i would be SO greatful.
