Originally Posted by metkirk
What's with the work theme around their outerwear. The whole website looks like it's making clothes for workers with minimum wage. I guess I'm not their targeted audience.
I will try to answer your your question to best of my ability regarding their direction.
Diaki Suzuki, who is the designer and inspiration to the collections has an affinity towards clothing that has an" Americana" appeal. When I first met Diaki, it was 1985 and I was then working at Louis Boston. One of his first visits to a retailer in the US was Louis and I had the pleasure of being the person who greeted him as he entered the store. The rest has been a truely wonderful relationship.
He came to the US to source American products for the Japanese marketplace as he was then working for a Company called Nepenthes that had retail distribution there. In the 80's, there was a lustful desire for the "Americana" look in Japan and Asia. Pendleton, Woolrich, Alden, Ruff Hewn, Avirex, Cole Haan to name a few were the products he set out to buy for his company.
His passion for these timeless styles have led him to create his own interpretations of those classical models of "Americana" workwear, which to some translate into "Streetwear". Nepenthes is still his parent company and supports all his efforts.
In the past year he was named to design an exclusive collection of clothing for the Woolrich Company which he tells me will be distributed in the US in 2008.
I hope I have answered your inquiry and I'm sure now you will now appreciate his much sought after collections.