Originally Posted by Blackhood
Maybe american pricing is screwed, but an RS5 is about £75k when spec'd up nicely. even an Aston Martin is £85k with no extras. You're looking at £130k for a decent non-entry level Aston, but for that money you could have an Audi R8 V12.
U.S. pricing can be very different.
RS5 is on sale in Europe starting at 68K euro (91K USD). Reports say that the 2012 RS5 when offered in the USA will start at 105K. The Aston V8 Vantage is 120K MSRP though Aston supposedly has a hard time selling too many Vantages here, has many dealer incentives vs. the RS5 which will be in very limited quantity and likely even marked up above MSRP. So I would expect them to be obtainable for the same $ amount.
The RS5 offers roughly equivalent performance to the M3 which makes the M3 an absolutely incredible value in the states, considering the M3 costs 1/2 of the RS5. However, it's a different story in Europe. RS5 is 68K euro while the M3 is actually about the same price.. 67K euro base I believe. A well optioned M3 is a 110K+ USD car in Europe.
Interesting that the M3 costs 50-60K USD here but 90K+ USD in Europe, and that the RS5 will apparently have the opposite pricing. Supposedly a nicely optioned M3 costs 110-120K USD in Germany. This was actually evident when I picked mine up via European Delivery. People would give me a look like "who the fuck is that guy?" and kids would ask to sit in it and take pictures while in the States no one gives a shit.