For a traditional American style shirt at moderate prices, I would suggest Joseph Abboud and Robert Talbot. If you are willing to look at a little higher range and would like a more elegant, British, look, I would suggest that you try Thomas Pink, whose shirts run about $125, certainly not cheap, but not in the bespoke range either. Burberry London has shirts in the same range and in a similar style. For Italian shirts, Cerruti 1881 makes very nice shirts at realtively reasonable prices (Brioni, Borrelli, Zegna, etc... do make terrific shirts, but their prices are prohibitive to nearly everyone except for the rich or the true clotheshound). Other makers I would suggest are Pal Zileri, Katherine Hamnett (a nice, higher underrated brand for shirts). Although Armani Collezioni is in the expensive range, their shirts can often be found at discount stores like Loehmann's. I would suggest that you take a look around at some discounters. Dress-shirt styles don't change that much from season to season, and you can often get some good deals. At the Zegna outlet for example, you can get dress shirts for $89-125, for shirts that generally range between $195-250. Since you generaly don't try on dress-shirts at the store anyways, I would even suggest phoning an outlet like Zegna's and getting them by mail if you are not close to an outlet.