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SF I need your help! Allen Edmonds Marketing Assignment - Page 2

post #16 of 29
1. What is your age?
[X] 35-54

2. How many pairs of Allen Edmonds do you own?
[X] 10+

4. In your opinion, is the price of Allen Edmonds:
[X] Acceptable

4. Overall, have you been satisfied with your Allen Edmonds?
[X] Yes

5. How did you first hear about Allen Edmonds?
[X] Other (please specify) My father introduced me to Allen Edmonds shoes

6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[X] Similar product

6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[X] Better product
post #17 of 29
Quote:
Originally Posted by ajmanouk View Post

1. What is your age?
[ ] Under 18
[ ] 18-35
[ x] 35-54
[ ] 55+
2. How many pairs of Allen Edmonds do you own?
[ ] 0
[ x] 1-3
[ ] 4-6
[ ] 7-9
[ ] 10+
4. In your opinion, is the price of Allen Edmonds:
[ ] Too high
[x ] Acceptable
[ ] Too low
4. Overall, have you been satisfied with your Allen Edmonds?
[ x] Yes
[ ] No
5. How did you first hear about Allen Edmonds?
[x ] Word of mouth
[ ] Advertisement
[ x] Internet
[ ] Other (please specify)
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ ] Better product
[x ] Similar product
[ ] Inferior product
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[x ] Better product
[ ] Similar product
[ ] Inferior product
post #18 of 29
1. 18-35
2. 4
4. acceptable
4. yes
5. Internet
6a. Similar product
6b. better product.
post #19 of 29
1. What is your age?
35-54 (54)

2. How many pairs of Allen Edmonds do you own?
1-3 (2)

3. In your opinion, is the price of Allen Edmonds:
Acceptable

4. Overall, have you been satisfied with your Allen Edmonds?
Yes

5. How did you first hear about Allen Edmonds?
Word of mouth

6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
Similar product. (they each have their pros and cons, which tend to balance each other out.)

6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
- The last pair of Florsheim shoes I owned was over 20 years ago, and they were loafers, so I cannot make a fair comparison.
post #20 of 29
1. What is your age?
[ ] 35-54
2. How many pairs of Allen Edmonds do you own?
[ ] 7-9
4. In your opinion, is the price of Allen Edmonds:
[ ] Acceptable (although I haven't paid retail for a single pair, thank you Endless.com and Shoebank)
4. Overall, have you been satisfied with your Allen Edmonds?
[ ] Yes
5. How did you first hear about Allen Edmonds?
[ ] Word of mouth
[ ] Internet (can't remember which)
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ ] Inferior product (love AE, but perception is that Alden is better)
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[ ] Better product
post #21 of 29
1. What is your age?

[ ] Under 18
[ ] 18-35
[X] 35-54
[ ] 55+

2. How many pairs of Allen Edmonds do you own?

[ ] 0
[ ] 1-3
[ ] 4-6
[ ] 7-9
[X] 10+

4. In your opinion, is the price of Allen Edmonds:

[ ] Too high
[X] Acceptable
[ ] Too low

4. Overall, have you been satisfied with your Allen Edmonds?

[X] Yes
[ ] No

5. How did you first hear about Allen Edmonds?

[ ] Word of mouth
[ ] Advertisement
[ ] Internet
[X] Other (please specify) Flusser's and Roetzels's books -- Dressing the Man and Gentlemen respectively

6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)

[ ] Better product
[X] Similar product
[ ] Inferior product

6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)

[X] Better product
[ ] Similar product
[ ] Inferior product[/quote]
post #22 of 29
1. What is your age?
[X ] 18-35
2. How many pairs of Allen Edmonds do you own?
[ X] 0
3. In your opinion, is the price of Allen Edmonds:
[X ] Acceptable
4. Overall, have you been satisfied with your Allen Edmonds?
[ X] N/A
5. How did you first hear about Allen Edmonds?
[X ] Word of mouth
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ X] Inferior product
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[X ] Better product
post #23 of 29
1. What is your age?
[ ] Under 18
[ ] 18-35
[ ] 35-54
[ X] 55+
2. How many pairs of Allen Edmonds do you own?
[ ] 0
[ ] 1-3
[ ] 4-6
[ ] 7-9
[X ] 10+
4. In your opinion, is the price of Allen Edmonds:
[ ] Too high
[X ] Acceptable
[ ] Too low
4. Overall, have you been satisfied with your Allen Edmonds?
[ X] Yes
[ ] No
5. How did you first hear about Allen Edmonds?
[ ] Word of mouth
[ ] Advertisement
[ ] Internet
[X] Other (please specify) Roetzel's book
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ ] Better product
[X ] Similar product
[ ] Inferior product
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[X ] Better product
[ ] Similar product
[ ] Inferior product[/quote]
post #24 of 29
1. What is your age?
[ ] Under 18
[X ] 18-35
[ ] 35-54
[ ] 55+
2. How many pairs of Allen Edmonds do you own?
[ ] 0
[X ] 1-3
[ ] 4-6
[ ] 7-9
[ ] 10+
4. In your opinion, is the price of Allen Edmonds:
[ ] Too high
[X ] Acceptable
[ ] Too low
4. Overall, have you been satisfied with your Allen Edmonds?
[X ] Yes
[ ] No
5. How did you first hear about Allen Edmonds?
[ ] Word of mouth
[ ] Advertisement
[ X] Internet
[ ] Other (please specify)
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ ] Better product
[ X] Similar product
[ ] Inferior product
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[ X] Better product
[ ] Similar product
[ ] Inferior product[/quote]
post #25 of 29
I'll play.

1. 18-35 (only just)
2. 1-3
3. Acceptable
4. Yes
5. Internet (specifically, StyleForum)
6a & 6b N/A, as I have not seen any Alden or Florsheim shoes

Hope that helps.
post #26 of 29
Can you set up a Survey monkey or Google survey? You'd probably get a lot more responses.
post #27 of 29
1. 18-35
2. 7-9
4. acceptable
4. yes
5. Internet-sf forum
6a. Similar product
6b. better product.
post #28 of 29
Thread Starter 
thanks to all so far! please keep the replies comin smile.gif
post #29 of 29
Quote:
Originally Posted by ajmanouk View Post

Hey all,
I'll try to keep this as short and sweet as possible. I'm doing a marketing assignment on a company of my choice, I chose Allen Edmonds. Part of the assignment is to conduct some research on the consumer market. Since I'm a student and about one in every hundred of my peers knows what Allen Edmonds is, let alone owns a pair, I figure why not ask SF! I would really appreciate any help so all you need to do is fill in a quick questionnaire below (only 6 brief multiple choice questions). Feel free to leave any questions blank if you're uncomfortable, or PM me if you do not want any other members to see your answers.
NOTE: For question number six, it sounds a bit open ended. I am asking you to consider as many possible factors (price, quality of construction, customer service, size availability, comfort, durability, etc) and consolidate them into an answer.
1. What is your age?
[ ] Under 18
[ X] 18-35
[ ] 35-54
[ ] 55+
2. How many pairs of Allen Edmonds do you own?
[ ] 0
[ ] 1-3
[ ] 4-6
[ ] 7-9
[ X] 10+
4. In your opinion, is the price of Allen Edmonds:
[ ] Too high
[ X] Acceptable
[ ] Too low
4. Overall, have you been satisfied with your Allen Edmonds?
[ X] Yes
[ ] No
5. How did you first hear about Allen Edmonds?
[X ] Word of mouth
[ ] Advertisement
[ ] Internet
[ ] Other (please specify)
6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
[ ] Better product
[ X] Similar product
[ ] Inferior product
6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
[ X] Better product
[ ] Similar product
[ ] Inferior product

Florsheim is garbage, answers marked above.
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