
CEO Pranav Vora explains the thought behind these quirky shirts:
"We're calling this collection 'Not your average sport... shirts.' The idea is this: we like the traditional button-down collar sport shirts that have been around for ages, but find them to be a bit too boring and ubiquitous. Like baseball and football at this time of year, if you will. So we added a second top button and gave it a spread collar, just slightly sprezzatura.
These two details give the collar a pronounced stand unbuttoned, and just enough room to pack the perfect knot when buttoned with a tie. They also have convertible cuffs that can be buttoned or take cuff links, a friendly reminder that sport doesn't have to mean rolled up sleeves."
http://www.valetmag.com/personal-shopper/shop-talk/2011/button-down-spread-collar-shirt-hugh-and-crye-092811.php?index1_top_lead




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