Originally Posted by JMRouse
They would also gain a much more recognizable product offering. Everyone knows you can buy movies, music and tv shows digitally from Amazon, but I am surprised at the amount of people I come across who don't know they have a Netflix streaming competitor. If Amazon kept Netflix they way it is, like they did with Audible, they could continue to grow a more visible brand/product offering. Use their stronger ties to the content owners to increase the offerings.
The only downside I could see is that with the lack of true competition it might be easier for the content owners to try and strong arm Amazon like they did to Netflix.
Let's not forget the fact that Amazon also offers eBooks and pretty sure when anyone mentions Amazon, that is the first thing to pop into peoples minds. You are right, when it comes to music and streaming movies, very rarely will people place Amazon at the 1 or 2 spot on the list. It's always Netflix and iTunes... and lesser extent, Hulu.
And yeah, without having any real competition, FCC might jump in and muck up a deal like that. But as it stands right now, Netflix is #1 stock I am keeping an eye on, with Amazon right there as well. Again, all speculation, but it looks like all the pieces are lining up for such a deal to go through.