Originally Posted by Saltricks
Interesting technique. Why do you do this? I know you mentioned that you don't do this to some people. Do you only do it to customers who you can tell are a certain way? This would be a good technique for visual people.
A few reasons... If there are other people in the store, it's best to not discuss numbers out loud, just for comfort reasons and privacy obviously. Or in situations where the clients significant other is present, I want to direct the price to them, let them make the decision, and let them see what the number is. If they want to talk to their significant other about it, then that is the clients choice, but usually, they don't - makes it seem like a "bigger deal" as makes the client seem more like a "hero".
But most of my stuff is high end/designer so we're almost always talking $1,000+ on any particular item... it just makes the price seem less "WHOA!" when I show them a calculator that reads "3200" instead of saying "three thousand two hundred dollars". One of those psychological things.
I usually only verbally say a price if it is a silver item that is only a few hundred dollars, or conversely, if it is a very big ticket item, like a 16ct diamond bracelet I'll tell them "thirty" or "thirty thousand". Showing someone a calculator loaded with zeros is not very flattering (or easy to read), either.
edit: I live in Diamond Bar (with Walnut zip code), small world!