Styleforum › Forums › Men's Style › Men's Clothing › The Sleazy Sales Tactics Thread (aka: How to Sell a $35,000 Watch in a Recession)
New Posts  All Forums:Forum Nav:

The Sleazy Sales Tactics Thread (aka: How to Sell a $35,000 Watch in a Recession)

post #1 of 38
9/21/11 at 3:05pm
Thread Starter 
There are 6 nice tactics listed here.
http://online.wsj.com/article/SB10001424052970203517304574304322707126380.html

Can you name a few others you know professionals employ?
Reply
Reply
post #2 of 38
9/21/11 at 4:05pm
Im in sales and this was an awesome article, haha. Anymore articles/books like this?
Reply
Reply
post #3 of 38
9/21/11 at 4:16pm

I don't know if this is "sleazy" so much as "basic psychology". This article, while interesting, is hardly anything new.

 

 

Reply
Reply
post #4 of 38
9/21/11 at 4:17pm
Thread Starter 
Saltricks, I have a heap of reference materials on the subject of sales tactics, consumer psychology, spending motivations, Veblen goods, etc....but I will refrain from posting too much.

Let the other kids get a chance....
Reply
Reply
post #5 of 38
9/21/11 at 4:40pm
damnit, I just thought they were being nice to me because of my good looks:embar:
Reply
Reply
post #6 of 38
9/21/11 at 5:21pm
The amount of money I'm willing to spend on a luxury item is proportional to the hotness of the sales associate.
Reply
Reply
post #7 of 38
9/21/11 at 6:36pm
Quote:
Originally Posted by harvey_birdman View Post

The amount of money I'm willing to spend on a luxury item is proportional to the hotness of the sales associate.

This nod[1].gif
Reply
Reply
post #8 of 38
9/21/11 at 7:24pm
101.
Reply
Reply
post #9 of 38
9/21/11 at 7:55pm
I have read some car buying books of a similar nature. Psychology is amazing, my favorite is when the make u feel like you can't really afford it, so you buy it out of spite. Everything from assessing your personality type, to confusing you with numbers. No wonder people stay at home and just shop on the internet.
Reply
Reply
post #10 of 38
9/23/11 at 4:14am

To influence/impact the customer at an emotional level, that is the game.

Reply
Reply
post #11 of 38
9/23/11 at 5:10am
The take home message is that you as the consumer have to come forewarned (and thus forearmed), yet at the same time it's a fine line to walk before you become hopelessly mired in cynicism like Reevolting, pinching pennies to lead an impoverished life.

As always, it's about striking a balance.
Reply
Reply
post #12 of 38
9/23/11 at 6:27am
when a salesman starts with that value bullshit, I just roll my eyes and tune out.

I feel like this strategy works the best for people who just stop in a store and may make an impulse purchase.

Before I enter a watch store, I'll know whether it was "made in their finest workshop" and what its "value" is.

That whole approach just annoys me.

To me, a salesperson should be complimentary but not fake, helpful but not talkative, and knowledgeable above all else.
Reply
Reply
post #13 of 38
9/23/11 at 8:52am

Yeah, I don't want to hear what an item's "value" is from someone trying to make a sale.  That word raises my BS alert.

Reply
Reply
post #14 of 38
9/23/11 at 9:37am
Quote:
Originally Posted by Quadcammer View Post

when a salesman starts with that value bullshit, I just roll my eyes and tune out.

I feel like this strategy works the best for people who just stop in a store and may make an impulse purchase.

Before I enter a watch store, I'll know whether it was "made in their finest workshop" and what its "value" is.

That whole approach just annoys me.

To me, a salesperson should be complimentary but not fake, helpful but not talkative, and knowledgeable above all else.

A good salesman would say "This dude is an analytical buyer, best to give him the facts, answer the question and let him decide on his own"
Reply
Reply
post #15 of 38
9/23/11 at 10:43am
Quote:
Originally Posted by Quadcammer View Post

when a salesman starts with that value bullshit, I just roll my eyes and tune out.

+1
Quote:
Originally Posted by Master Shake View Post

Yeah, I don't want to hear what an item's "value" is from someone trying to make a sale.  That word raises my BS alert.


+1

The whole notion of taking a basic concept and giving it a new word to make it sound better can awfully transparent. The article also says they dont' sell "products" they sell "romance." Last I checked, selling romance is illegal in most places.
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Men's Clothing
Styleforum › Forums › Men's Style › Men's Clothing › The Sleazy Sales Tactics Thread (aka: How to Sell a $35,000 Watch in a Recession)