It appears that this new line is intended to compete with Rockport, Ecco, Stacy Adams, some Florsheim models, etc...perhaps a 'starter' shoe line to induct younger men into wearing Allen Edmonds.
These are glue jobs. The rubber sole is glued / fused to the upper. The upper is using inferior leathers compared to their higher lines. They are also out-sourced. For the same money or a bit more you can get AE factory seconds or pre-worn firsts or even wait for their tent sales, etc. Pay attention to whether or not a shoe can be re-crafted (re-soled) or not. This model you linked to cannot be re-soled however, there are many rubber sole models of AE that CAN be re-crafted. To have the option of re-crafting gives your shoes a second, even third life after the original sole is gone. This saves money. I am not outrightly disrespecting this line as I haven't seen them yet. Other brands like TOD's also have non recraftable shoes with rubber soles that are rather tough and cost a lot more than these so who knows. Jury is out.