In house department store brands (Barney's CO-OP, SAKs, Neimans) source through a different designers each year. The sales reps are not given information regarding the manufacturer information because of conflicts of sales between the designer who sales his brand shoe in the store and the department store itself. For example, if a sale rep knows that ferragamo manufactures Saks in-house oxford shoe, a convincing sales pitch is to buy the $300 dollar in-house brand versus the $500 Ferragamo brand since they are the same product with different brand name.
post #16 of 16
12/17/12 at 1:48pm