Strike Gold came out with jeans just a few years ago for the first time; when we saw the fabric and construction in person we were floored by how such a new company can produce product this good. Last year they did a small run of loopwheeled hoodies and crewneck sweaters, quality so good that we see no reason to carry any other brand's hoodies or basic crewneck sweaters. The fabric is exactly what you want from a hoodie or sweater, it's nearly windproof due to it's outer weave, it's extremely heavy and it's wild soft on the inside. This year they wanted to conquer the loopwheeled t-shirt, and that they did.
We've now got Strike Gold's loopwheeed tees available in both black or white, or a red printed version. The weave they achieved on these is quite special. When you see a well worn in loopwheeled tee you start to see the horizontal weave pattern within the fabric, the longer you wear it and the more you wash it the more you can see this pattern. This is an artifact of the weaving process due to it's speed and gravity tension. Strike Gold's pattern is almost apparent even when the tees are new. The tees have double-stitched sleeves and hem-line, a triple-stitched collar, and is stitched together with 100% cotton thread. Is that too much information about a single t-shirt? Not for us.
All three tees along with a full restock of all four jean models and their amazing belts are available now at all three Self Edge stores and in our online store.
Roy's first production shirt is a special one. The shirt starts with a blank canvas of Nihon Menpu's 6oz selvedge chambray combined with dead-stock fish-eye buttons from almost 100 years ago, those are the simple parts. The shirt is cut and sewn by Roy Slaper using vintage Singer and Union Special machines with a few hidden details that we'd rather not spill here. Best to see this shirt in person and discover all its beauty slowly.
One of the details we personally love is the busted selvedge seam up the back of the shirt, over time you'll have jean-like train tracks running up your back. Also, Roy has this wild machine that's able to do a stitch that melts our minds, it's meant to be an invisible hemming machine but to us it looks like a crazy fabric perforator. He's used this machine to hem the front placket of the shirt which also hides the button backs from your body when the shirt is worn.
This Roy shirt will go on sale at all Self Edge stores at noon (local time) on Saturday, September 22nd. The shirt will also go on sale at 2pm (PST) the same day in our online store. This shirt will not be remade or restocked, this is an edition of 45 shirts.
Check the online store for a full spec list on the shirt, measurements, hi-res photos, and more.
FYI, this is what i posted on Superfuture in regards to the price:
"Yup, shirts and jeans practically cost the same because it takes just as long to make a shirt than it does a pair of jeans, the only real difference is that average shirting fabric prices are lower, hence why some shirts end up costing less than a pair of jeans by about $20 to $50. In Roy's case these shirts took longer to make each shirt than a pair of jeans for him.
It's amazing to me that Flat Head or RJB are able to sell their shirts for only $300 to $350 when i know for a fact that the fabric is costing them MORE than what their denim costs."