Just a heads up for those that need to book tickets in advance. Be in Los Angeles June 11th. We're throwing a huge party at SELA with the entire Flat Head and Real Japan Blues crews coming from Japan, special releases just for the party (SE x FH x RJB jeans and t-shirts), music, group visit to the Rose Bowl the next day, and more.
I bought a pair of these jeans about 6 months ago, and in that time I have seen no noticeable fading. I have washed them multiple times, worn them 3 to 4 times weekly, and by no means babied them. In my opinion, you purchased the right jeans if you don't want fades.
As far as washing, the jeans don't shrink much, maybe just a tightening-up of the fit for a few hours/days and the color doesn't go anywhere. Wash them when ever you like, as the risk of ruining them(or changing them in any way) is pretty low.
New Spring Collections from Dry Bones, Flat Head, Mister Freedom, Iron Heart, & Self Edge
We've got loads of new product from all our brands coming into the shops on a daily basis.
New shirts and spring weight jackets from Dry Bones, including a shirt that's taking the "Shirt of the Year" prize already. It's ridiculous, in a very nice way.
Flat Head brings us a new heavyweight slim jean model, a new loopwheeled t-shirt, and a few new button-down shirts. The pin-check especially is amazing, further proving that Flat Head takes a fabric and does it better every time.
What do you know about Les Apaches? A group of artists from the early 20th century in France, they were artists but rebeled against everything from the time. This is Mister Freedom 2011. The first pieces come in the form of a light workman's jacket (Veste Ouvrier), details from the buttons to the way the garment is stitched together are top-notch. These are very limited and come in a classic French shirting box.
From Iron Heart we've received a few new shirts ranging in weight from super heavy to lighter fabrics along with a brand new fit called the 666 Devil's Fit. This jean is available in both a brand new 18oz unsanforized denim and also an Overdyed version (which does not shrink).
Last but not least we've done a few new Self Edge items. We've had some knives made by Ken Haught, a functional knife with super hot wood and stone inlaid handles. Along with the knives we have two versions of a leather & silver bracelet, one with a simple sterling silver s-hook and another with a stone inlay available with either turquoise or red carnelian stones.
All these items along with full restocks on many of our most popular jeans are now available at all Self Edge stores and in our online store. Check the product pages for more information than you probably need on everything from the jeans to the knives, there's always a good story behind a good product.
The "Jeans for Japan" Sale & Japan Red Cross Donation
On March 11th, Japan was hit by the largest earthquake in the country's history. The 9.0 magnitude quake and the subsequent tsunami washed away entire villages along the northeastern coast. Damages from the quake are still being tallied with the death toll and monetary cost rising daily.
For obvious reasons we feel a strong connection with the Japanese people and their country. Over the past five years we've been accepted into their closely knit companies, families, and lives. We feel that it is our duty to give back to the country that made our business possible.
On the weekend of March 25, 26, and 27 all three Self Edge stores and our online store will hold a 10% off sale on all products. We will be donating a portion of all profits across the three days company-wide to the Japanese Red Cross in order to help the children and families affected by this tragedy.
In-Store Sale at SESF, SENY, & SELA:
March 25, 26, & 27 (Friday, Saturday, and Sunday)
Sale in-store and online will be 10% off (Excludes all printed media and CDs). Customers which are not local can use a coupon code for 10% off everything in our online store starting at 9AM (PST) Friday March 25th, the coupon code will be good until 5pm (PST) Monday, March 28th.
Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock. Coupon code for 10% off along with free shipping worldwide: JeansForJapan