Originally Posted by aaaeeeiiiooouuu
this is the main reason why i don't like j crew, as a company (aside from them blatantly copying from other brands and claiming it was their designers' idea)
everything they do seems disingenuous - like they'll position the brand in any way possible to swindle the customer out of his money.
obviously, all companies are for-profit, and that's the ultimate goal of a store selling clothes. but i don't think all companies are willing to alienate their customers in the way that j crew does. so j crew seems to be for-profit, alone. that is, j crew has no creative ambition or greater purpose other than peddling its wares. perhaps that's why its creative team has (clearly) been given the order to take from other brands.
brands like zara & h&m also 'take' from other brands, but j crew does it w/ a smirk on their face
. when zara or h&m copies from another designer, its done under the auspices of providing 'budget fast fashion'.
j crew is a budget fast fashion brand, but w/out prices or marketing that align w/ it
So what, specifically, has j crew done?
- Wallace & Barnes line - deceivingly positioned as a collaborative line
- Deceptive item photos - metal clips to make garment seem more 'tailored' than it really is
- Blatantly raising item prices once they get popular (Chippewa boots)
- Product copy w/ airs/pretenses of luxury (eg, "We source our leather from... bla bla bla)
- Bad-faith marketing - "Hurry! 20% Off One More Day Only" - Then, the next day, it's 25% off
- Tasteless pandering to clueless middle American men - "10 Tips to Dress Up Casual Fridays"
- STEALS designs from other brands (off the top of my head, eg, Gitman Bros; Wings + Horns; CDW)
if there is a redeeming factor to j crew, it is that they often pull fantastic, unique collaborative items. i can't help but feel that it's a brand-positioning agenda (ie, to place their cheapy, Made-In-China wares alongside paradigms in mens clothing like Alden, Saint James, Red Wing, etc), but i almost don't care since its done so well