Words and photos by Jon Moy
Norse Projects has been a (capsule) show regular for quite a few seasons now. Their rain-slicker and streetwear-inspired clothing has always been a great option for someone looking for relaxed and casual clothing. This season, however, the big surprise was their collaboration with Thomas Mason. The shirting features some nice patterns and a cutaway collar. Yup, even Norse Projects, a label that could be seen as a European take on Supreme, is making cutaway collars. Contemporary menswear has been incepted by the Italian tailored goods sector.
The floral print (yes, there will still be a lot of floral prints blooming next year) shirt is also nice. The dark hues and simple (relatively speaking) florals work well and present a subtler interpretation of the trend.
The collection is rounded out with casual trousers, shorts, and jackets. The real surprise and standout though, are those cutaway collar shirts.
You can find Norse Projects at Need Supply, End Clothing, and their own web store.
