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THE BRITISH CLASSIC BRAND

The DAKS name is synonymous with style and elegance and dates back to 1894, when Simeon Simpson set up a bespoke tailoring service in Middlesex Street in the City of London.

With its flagship store in London's Old Bond Street, today the brand is one of the UK's quintessential British luxury labels, specialising in fine tailoring and accessories for men and women. DAKS is recognised worldwide for its House Check, which was introduced in 1976, and has become the international symbol of the brand, featuring throughout the clothing and accessory ranges.

Worldwide, DAKS is exported to 30 countries and sold in over 2,000 speciality shops, major stores and concessions. With a strong reputation in the Far East Markets, DAKS has been sold under license in Japan for over 30 years and in Korea is the number one non-domestic brand. Standalone stores in Hong Kong, mainland China and Taiwan confirm DAKS' position as a truly global brand.

The Flagship store in London's Old Bond Street reopened in February 2007 after a major refurbishment programme, the new store gives DAKS the opportunity to present the brand in a luxurious new setting, whilst maximising on DAKS' updated and stylish classics.

DAKS, as one of Britain's major fashion companies, continues to uphold the values of quality, reliability and innovation first established by Simeon Simpson over 100 years ago.