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New Ralph Lauren line: Denim & Supply

post #1 of 59
Thread Starter 
Interesting ... just read on ValetMag about RL's new clothing line called Denim & Supply. It's already online: http://www.ralphlauren.com/shop/index.jsp?categoryId=11391278

According to the website it's inspired by "the warehouse and artist communities of Brooklyn, NY." The clothes look kind of like RRL Americana, but much less expensive. Lots of plaids and jeans. Anyone see this up close yet? Thoughts?
post #2 of 59
Jesus, did RL really need another line thrown into the mix? How many does that make now? Also, just looking quickly it doesn't seem to have anything to do with "the warehouse and artist communities of Brooklyn, NY." I bet it'll start turning up in Marshall's and TJMaxx in a few months.
post #3 of 59
That video is fucking stupid.
post #4 of 59
Before everyone starts hating, remember who this line is for... It's for teens that are starting to grow out of American Eagle and Abercrombie. It's a very accessible line so the younger guys can start figuring out what they like and what works for them. I'd venture to say most of us here in the SW&D forum are 21-35, not who this line is intended for. No need to bash it. Just understand what it is and appreciate it for who it is for. If you don't think it's for you, don't shop there. If you like PRL and RRL, stick to PRL and RRL.
post #5 of 59
^ but isn't that what the "polo jeans" is for?
post #6 of 59
The problem is that this line is really turning Ralph Lauren into a convoluted mess of identities and brands, and there is so little organizational structure between them. What lines are in what stores? Do some lines have their own store? Are they online only? Why is Rugby on another website? Why do some lines have weird blog-like content that is completely contrived out of the insistence that these lines cater to free-thinking bohemian cowboys? Why are all the clothes so old looking? They're new, aren't they? Why are the web interfaces for each line so different in some cases? Get it together, Ralph.
post #7 of 59
Quote:
Originally Posted by acidboy View Post

^ but isn't that what the "polo jeans" is for?

I may be wrong, but I think I heard this line is replacing Polo Jeans Co. Can someone else confirm?
post #8 of 59
Quote:
Originally Posted by warrenjl1 View Post

Before everyone starts hating, remember who this line is for... It's for teens that are starting to grow out of American Eagle and Abercrombie.

I thought this was the purpose of Rugby
post #9 of 59
The sport shirts look okay, and I kind of like the canvas messenger bag with the flap. Most of the rest is shit, IMHO.

If I were stuck with the task of setting up this line, I would have done the following:

1.) Raw denim. Way to set up a brand called Denim & Supply without supplying proper denim, guys.

2.) Added a line of shoes: A Wolverine x Denim & Supply boot, maybe a couple of varieties of desert boot/chukka (with an FU pair that uses the Navajo-esque blanket pattern they seem to want to do here), and some hiking sandals.

3.) Just said no to the cargo shorts, and done a couple more pairs of normal ones. Likewise with the chinos.

4.) Ditched the logo tees, and maybe kept a waffle shirt or two but added a henley and a deep V neck as a layering piece.

5.) Provided a competitor to Patagonia's Fezzman and Three Trees short-sleeve button-downs.

6.) Interesting belts for the men's line, too.

7.) Lastly, I would have only come out with the shawl hoodie, done a couple cardigans, and a couple mechanic jackets.

Why is it so hard for RL's lower-end brands to come up with a sensible line of clothes?
post #10 of 59
Thread Starter 
In the same way that Rugby is the more youthful version of Polo (preppy), maybe Denim & Supply is the more youthful version of RRL (rugged Americana).

The difference is that Rugby is just as expensive, if not more so, than Polo. It also took preppy to caricature-level extremes, which was actually cool because no one else was doing it. Denim & Supply looks like something you can buy at Aeropostale or American Eagle -- the t-shirts especially, they look terrible. It's going to be sold in Macy's, however, and with RL's marketing muscle and cool displays, it will get a fair number of teenage shoppers. I'd be willing to give one of their plaid shirts a look if the fit and quality were good.
post #11 of 59
Polo Jeans is dead, and has been for years.

Otherwise I agree with warrenj1 and theDroog. I bet it's closer to (the also defunct) Martin and Osa than to Rugby.
post #12 of 59
dlt
post #13 of 59
I like the blue jacquard shirt on their shop site. Everything else is mallshop AE/Hollister hive.
post #14 of 59
Quote:
Originally Posted by james_timothy View Post

Polo Jeans is dead, and has been for years.

Otherwise I agree with warrenj1 and theDroog. I bet it's closer to (the also defunct) Martin and Osa than to Rugby.

That's the perfect analogy. More so than AE or AF as I mentioned before.
post #15 of 59
Denim & Supply should have physical store..........I see one under renovation in HK replacing the old Polo Jeans shop at the same spot.
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