Disclaimer: This is no longer an issue for me due to the generous provision of sample leathers, but when I was first shopping...
Based on my experience, the one thing that would be most useful: Pictures that standardize color.
Description of problem: A brown belt looks brown, but how brown? Does it have red hues, or is it darker than it looks? Was the picture taken in low light? Did the surface sheen make it look darker? Is my monitor making it look different? Is the red/blue/yellow filter of the shot accurate? Is the angle of the shot vs. the flat leather sample making it look different?
Insecurity about what color the leathers were held me back from ordering a few years ago, and kept me cautious this time around. Make your customers feel sure about what they will be getting.
Description of possible solutions:
You can keep the "glamour" shots of the belts as the main pictures, but it would also be useful to have 1 picture of each of the belt leathers against a backdrop that has objects in it with colors we all know, in an outdoor or high light setting (lots of light like outdoors is best, but outdoors isn't uniform, so high light is probably best).
You'd obviously want to come up with something more professional, but if I took a picture of a belt next to a can of coke, an NFL football, an American flag, a bottle of French's yellow mustard and a bottle of Heinz ketchup, I'd have a very good idea of exactly what shade of brown/green/red the belt is, because I know exactly what the coke's red, the football's brown, the flag's red white & blue, the mustard's yellow, and the ketchup's red look like.
Due to copyright and ridiculousness, this clearly isn't a workable solution, but the idea behind it makes sense. Food for thought...
Really good food for thought, thank you. We try to take photos under 5000k studio lights but theres still variations there and having a known reference is a great idea, in the leather colours page as well as the product pages. I also want to take reference photos of the threads stitched on a natural veg tan background so the colours are clear.
Really grateful for the feedback