WSJ: Drake left business, sold to Armoury. - Page 2

I wonder if anything will change?

wow!! Amazing!!

Can't wait until my next trip to HK to finally check the Armoury out.

When's the IPO?

Am I the only one not 100% happy with the sale?

Andrey

While I would of course prefer if Drakes remained associated with the founder for as long as possible, it is inevitable that, at some stage, it will be sold. That time has now come. I suggest that The Armoury is as safe a pair of hands as you are likely to find, especially from the perspective of being respectful of the brand's identity.

They bought Drakes before the Armoury even opened. Mark was the one who opened the Drakes store in London

+1. There's a reason Drake's got a big big makeover including a bricks and mortar and a new website.

This.

Like a said: Couldn't have found a better buncha guys.

I hope that Drake's is in good hands with the Armoury group. It would be a shame if we ended up referring to our Drake's goods as pre-acquisition and post-acquisition because of a dip in quality, etc.

They do seem like a great bunch of guys, so i can only hope that they are rewarded with healthy and profitable business.

In line with PG's rant about honest margins not set with sales in mind, it's refreshing to see businessmen investing in top quality goods as well as staff with expertise and integrity. It's a tough industry and i hope these so-called "old fashioned" values pay off in the long run.

I really can not see there being a pre and post aquisition product, I think they will try to market the brand to a wider audience, whilst retaining the Key attributes that helped Drakes become a well known artison brand to begin with

I would think with Mark at the helm thing will continue to go from strength to strength and if anything the quality will get better - jia you!

Also Michael Hill (who is staying on) has been designing the ranges for a few seasons now.

Wow..explains the big shake up!
Glad it went to guys who seriously care about the quality and style on offer.
I suppose this means I can actually shop some armoury stuff in person after all.
I'm glad Mr Hill is staying on as He seems to be intrinsically linked to the style identity at Drakes.
-TTO

Interesting development. All the best to the guys at the Armoury.

Now if only they would sell more ties in 9cm widths instead of hipster 7cm widths!!!!