I started to buy from small online shops, because they are more flexible with their product range and pricing. They react much faster to changes in trends and invest more in customer loyalty. I see more and more online shops popping up every month with nice products at good pricepoints, especially in sale.
Would you like to share some of the stores you've been buying from?
I still find some good deals on Yoox, but mostly on brands that are not well known.