or Connect
Styleforum › Forums › Men's Style › Streetwear and Denim › Ralph Lauren Rugby Thread
New Posts  All Forums:Forum Nav:

Ralph Lauren Rugby Thread - Page 100

post #1486 of 1557
Quote:
Originally Posted by bond007 View Post

i live in Hong Kong...its true that Ruby here is for Japan market.  My source told me that Japan has its own sourcing/ design team and their stocks are always different than anyhwere else in the world.  oh by the way, Ruby line will soon be stopped.  RRL has decided to stop selling them soon.


That makes sense, regarding the Japan design.

Rugby has been dead since February this year.

 

An interesting find that I came across while Googling - this is the Final Marketing Plan for Rugby that was published late 2011/early 2012 (my best guess): http://ezielsresume.files.wordpress.com/2012/01/final-marketing-plan-for-rugby.pdf

 

It gives some very cool insight into the minds of the RL team at the time.

post #1487 of 1557
That to me is kind of sad. Ruby has always been my most favorite line out of RRL (Denim&Supply being second). I would fly to Tokyo to buy a few pieces every seasons. I love their cuts and their attention to details. Being an asian, i have no feelings for their other lines. They are considering to open a RRL shop in Hong Kong (bad move because their cut is very large and boxy for our tastes).

to be fair I have no feelings for other RRL line except for some limited edition pieces (e.g. They would source some dead-stock African indigo dyed fabric and made a sacrf out of it and some other vintage stuff etc). Mind you that these are not available in Hong Kong (i bought them in London). Their brand image in Hong Kong is very weak which is sad because they cannot capitalize the Chinese markets at the moment. Their property department is hopeless. They lost out to other Fashion labels. They were originally going to get a lease in TsimShaTsui but lost out to other fashion brands but they will have new leases (yet most expensive in that location) in some weird locations (Prince building) , Hollywood one in Aug/Sep). If they don't step up their game sooner, im afraid it will just become another Tommy H. Presently they rely heavily on their employee sales. From time to time, they have coaches to send their back-office people from two office locations (TST and Kowloon Bay) to outlet. it is a common knowledge in HK that they distribute discount coupons thru emails.

Brooks Bro. recently opened a few shops in different location in HK offering slim/preppy style.

Its strange that RRL still don't step up their games in menswear in asia (but one step forward and two steps back?).
Edited by bond007 - 7/8/13 at 7:20am
post #1488 of 1557
Quote:
Originally Posted by albeindc View Post


That makes sense, regarding the Japan design.
Rugby has been dead since February this year.

An interesting find that I came across while Googling - this is the Final Marketing Plan for Rugby that was published late 2011/early 2012 (my best guess): http://ezielsresume.files.wordpress.com/2012/01/final-marketing-plan-for-rugby.pdf

It gives some very cool insight into the minds of the RL team at the time.


Sorry not my first time seeing that, it is not the final marketing plan, no company does it like that haha... What that is, is a school report someone did.
post #1489 of 1557
Rugby was cool, but at the end of the day there wasn't enough differentiation from the main Ralph Lauren line in both price point and styling... I've been wearing Ralph Lauren since I was a middle schooler, and the line always had pieces that younger people could wear credibly. Rugby didn't seem terribly different, just $10-$20 or so below Ralph Lauren prices for most casual pieces and maybe a slimmer fit (but not that slim). There isn't a huge market for the type of slim and overly stylized tailored clothing that they were selling (and that market is being filled decently by J Crew now). At least with Denim and Supply, they appear to be creating a lower priced RRL type line that is different enough from mainline Polo and clearly targeted to young "hipsters" which are apparently a bigger market in the current times (though I expect this line will ultimately fail as well).
post #1490 of 1557
Quote:
Originally Posted by Saturdays View Post


Sorry not my first time seeing that, it is not the final marketing plan, no company does it like that haha... What that is, is a school report someone did.

 

Ah, well that's a shame. I did wonder why it seemed a bit amateurish, but hey, I don't know how the marketing world operates. In any case, it was a nice case study.

post #1491 of 1557

I miss Rugby, "miss" being a severe understatement...

 

Here's a some vanity shots I took earlier this year  of the items I picked up shortly before the fabled Covent Garden store closed in London...

 

 

...and of course I'll never forget the varsity that I passed on for £160-something because the smallest size they had left was L and the fit wasn't quite right! Suffice to say I've kicked myself every day since! If anyone has a size M then please don't hesitate to contact me!

 

 

Yes, truly an amazing retail experience walking into the Covent Garden store and taking in all the decor, I really can't even convey now how grand it all seemed. The closest I've found to that feeling in a store in London from a big label is Tommy Hilfiger's flagship on Regent St, but even then it still isn't nearly the same.

 

To think that Denim & Supply is what we're left with brings a tear to my eye. Comparing one to the other is simply like day and night!

 

 

Anyhow, after much searching I'm glad I came across this thread, because it's possibly the most informative Rugby discussion left on the 'net!

 

Cheers!

:cheers: 

post #1492 of 1557
I believe RL will bring back rugby once again. Could be in next 10 years could be after 30 years. this thread was one of the most informative in the whole SF . Every question asked was answered with in hours.
post #1493 of 1557
Quote:
Originally Posted by md2010 View Post

I believe RL will bring back rugby once again. Could be in next 10 years could be after 30 years. this thread was one of the most informative in the whole SF . Every question asked was answered with in hours.

I sure hope, at least in some sort of capsule collection through PRL, perhaps something similar to how they have the "Modern Explorer" range right now.

 

Speaking of which some PRL pieces, without the ubiquitous pony logo, can just as easily be mistaken for what Rugby had..

post #1494 of 1557
oh, Rugby is stopped... that kind of explain's why the local outlet had some rugby stuff some months ago (for the first time)...
post #1495 of 1557

Is there an official RL thread? Trying to locate the name of a jacket that is used for the current "Bring back" the polo bear knit sweater. 

post #1496 of 1557
Quote:
Originally Posted by md2010 View Post

I believe RL will bring back rugby once again. Could be in next 10 years could be after 30 years. this thread was one of the most informative in the whole SF . Every question asked was answered with in hours.

I don't see Rugby coming back, but I already am seeing Rugby being integrated into the main Polo RL line. Some items that would never have been PRL are showing up. There are even some things that look like old Rugby items but now labeled as Polo.

I think we'll be seeing more movement in that direction as RL has to start competing more and more with Red Fleece, Gant Rugger, J Crew, and others.

In other news, just got a Gray Made in Italy Rugby suit in 36R from Malford of London, need some small adjustments done to it. Still some things popping up here and there that are worth buying
post #1497 of 1557

Same, I've been skimming items as they pop up at the local discount stores. Some things from the last season, some deadstock. I should probably document all my Rugby pieces at some point, and would be cool to see some unique things people have acquired (like Rugby Thompson's post)
 

post #1498 of 1557
Quote:

Originally Posted by albeindc View Post

 

I should probably document all my Rugby pieces at some point

Please do to keep this thread alive!

post #1499 of 1557
Looking for Rugby Madras, flannels and henleys in Size M. If anybody is selling please let me know.

Cheers,
post #1500 of 1557
Quote:
Originally Posted by ffatt View Post

Looking for Rugby Madras, flannels and henleys in Size M. If anybody is selling please let me know.

Cheers,

Looking for rugby items myself. If anybody knows any outlets that still have rugby items?
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Streetwear and Denim
Styleforum › Forums › Men's Style › Streetwear and Denim › Ralph Lauren Rugby Thread