Originally Posted by CouttsClient
I'm amused by this concept of the social media expert. Fascinated really. I have had to point out a number of times to these "professionals" that I have more Twitter followers than they do and I don't even follow anyone back
Good luck to them
There actually is a lot of technical knowledge about the Google algorithms, etc.. and usually, you need contacts in these companies to really get things right.
A lot of it is just bunk, of course, but you can find real experts who actually study social dynamics on the internet. For example, if I wanted to study Styleforum, I'd use modified graph theory, thematic content analysis, and probably narrative analysis, on the database. Problem is that all the available analytical tools would require expert users to properly use them and interpret the results.