Checked out ODIN's first shipment of WM stuff. Right now they have about a half dozen styles of socks, 4 button up shirts, 1 pair of 3/4 length pants and one knit.
More is coming in the next week or so, some outerwear specifically. So far it was a pretty conservative buy, but all good stuff.
I would actually consider stuff true to size. I'm a small in normal slim brands, a TB1, etc, and a 1 in WM fit me pretty perfectly, with a looser cut than something like TB. Maybe they've changed their sizing for this season with the increased distribution.
This shirt was probably the highlight, it's some kind of brushed fabric that is super soft not just in texture but in material, and it has a yoke in a more sturdy corded sort of fabric in a slightly darker grey, and 2 strips on the side seams in this same material.

They also had a kind of standard oxford in a light grey as well as black, and a serge fabric button up in dark gray. Can't find photos of these on the site at a quick glance but I'll go through it in a bit and see what I can come up with.
These are the pants they had, and they have a really cool baggy cut with an aggressive taper that makes them sort of bow legged. Would really want to wear these with some fairisle leggings and my WM boots probably, but the smallest they had was 2 and I was drowning in them. I'm a 30 waist and the 2 felt like it would be best for a big 32 or even 34.

This is the knit and is definitely a highlight of the collection for me as far as stuff that's accessible but still distinctly WM, so I was impressed with that pickup. Still would have preferred the
shawl collar cardigan version of this but it's all good.

Prices were fair, oxfords were in the low 300's I think, and the pants, sweater, and the cool shirt I posted above were all around $435-465 IIRC. I think socks were $45 but I didn't pay much attention to them.
I'm probably going to wait for the next shipment before I make a decision on any of it though.