The article's a little murky on the numbers. They cite 2.0 - 2.5 x markup from "cost" to "retail". I don't see how you get there from $56.06 to $310, as in this example. Still a good read. Thanks for posting, RKD! edit: Maybe "cost" is the "projected wholesale price" that is being marked up. But "projected wholesale price" is the cost to the retailer, not the true cost of the jeans. I think the takeaway here is that there is an obscene amount of money to be made if you have a successful brand.
What's the typical mark-up in fashion? In the food industry, typical is 500% over raw cost. To the outside observer, that may seem like a "rip-off", but frankly, it's just barely enough to make it worth my time. I gotta eat, too, fuckers.