Originally Posted by Brocktherock
So iv'e been looking through yahoo answers and several other random media outlets for some answers and have gotten so far good or bad experiences, and biased rooted opinions. in other words, the differnce between 10$ 70$ 200$ 200+$ jeans
From a designer or high end-consumer standpoint, what makes these jeans much more different?
does marketing play much of a role? that's what most people were saying, however i've yet to see one hudson or sevens for all mankind commercial or advertisement anywhere.
is it the fabric? the second common reply from my time digging for answers. I read that the difference in quality would change costs from 10$ to 70$ max, after that it's all marketing and brand name. that makes the most sense to me, but that could also be someones opinion. You dont have to be a professional to make a comment.
OR is it a mixture of both, or some other avenue of design that i haven't found. ie. used by celebrities, the way its made, or how durable/delicate they are. Please someone shed some light on this. im sure i can get a better understanding from the opinions and expertise of the guys here at style forum.
primarily, first-mover advantage in a market segment that was hitherto completely underserved (flattering cuts, thinner / stretch fabrics, etc.) -- i.e., anything that wasn't mom or dad jeans. then, amplification of first-mover advantage with en-masse celebrity adoption. further amplification with an ever-broadening distribution network.
at some point a brand gains so much early momentum that it is able to sustain itself at a quality/price-point level that would be unsustainable for most others that haven't built that brand premium. similar to Boss and Armani, who also make thoroughly average product at premium price points.
Seven also made the smart (in hindsight) move of preserving broad appeal by keeping their product fairly classic and avoiding becoming overly trendy... such as what happened to Rock & Republic, which now has a pretty beaten-up brand and can only push product through heavy discounting.
they also served the overall market well by demonstrating that there was a viable and large market for people who cared about nice cuts and better-than-average fabrics and were willing to pay for it. many of the niche denim brands arose only after 7 drove the wedge.
BTW i like 7's... but on discount.