Originally Posted by Blackhood
They used to be a warehouse selling off the dregs of fashion brands. Now they are an international distribution stream selling millions of units at barely reduced prices. At some point the brands were going to notice that their shit was being sold off as "bargain" and it hurts the brand more than it helps clear stock.
This is my problem with shops that attempt to be online versions of Filene's Basement/Saks Off 5th/(insert discount/outlet store here). They may have had buyers in the early years who could buy smallish lots for cash at a significant percentage discount. This becomes problematic when they become huge presences. From the perspective of the design houses, a distribution channel that provided quick cash to mitigate a loss now becomes a potential for dilution and prole drift.
6pm.com is a great example. On certain items, they do give fantastic deals (after weeks of waiting for it to hit clearance). HOWEVER, most items are sold for 10-30% discount of the MSRP. After coming home from college, I was looking to replenish some worn out basics: casual shoes, socks, underwear, khakis, polo shirts, a pair of jeans, and a couple of T-shirts. Shoes seemed to be the dregs of a DSW and only 20% off. Calvin Klein was a mere 10% off. I am not paying $22 for boxer briefs when I can get them for $15 on sale in Lord and Taylor or $10 at TJ Maxx. <--
If I want to buy something at a steep discount, I either wait for when my favorite stores are doing clearance sales + offering a savings pass in the newspaper/online or go straight to the brick-and-mortar discount stores.