Originally Posted by Teger
the reason ande whall charges $50 more than APC is becuase he doesn't have to pay for things like lookbooks or advertising or stores and he's not a wholesaler selling to a store that then marks up the product. its like comparing apples and oranges.
For one, this statement doesn't make any sense. Your logic is obviously wrong. If he isn't paying for lookbooks, overhead, being incorporated, and employees to work for him, then he should be able to offer his jeans at a lower price than APC if they were indeed equal.