Originally Posted by gqreader239
I need some advice from the collective community. Here is the situation.. I am currently employed at a large CPG company in sales. The location is not desirable yet, the pay and benefits are awesome. However, I feel that I am not making progress towards my ultimate career goal (Brand Manager and then Director of Brand). I feel I am not learning marketable skills specifically, syndicated data analysis.
I'm looking for roles such as sales analyst or sales operation analyst. Im trying to bridge my sales experience (3+ years total) with a role that will have me working closely with syndicated data. Other than the two roles listed, has anyone had any experience with any transitional roles that would suit a recent grad with sales experience?
I am using Indeed as my primary source of job listings. A Linkedin page will go up within the month to help. What other tools are recommended? Any advice is appreciated.
I don't understand. Most CPG companies use extensive syndicated data in the field. Sales people are expected to work with this data to be more succesful in their accounts. Do you call on accounts or are you merchandising? Maybe if you are only merchandising, that explains why you are not working with data now.
There are many sales analyst jobs in CPG - either with the large syndicated houses (Nielsen, IRI) or in regional offices.
HOWEVER, I am not sure this is your best route into Marketing. It is true that most CPG associate Brand Managers will be pulling a lot of data for analysis early on. But most Assoc. brand managers do not come from syndicated data jobs. They come from top tier B-schools.
You are also not going to get a job directly as a Brand Manager. You will start lower than that.
CPG companies want Directors of Marketing that have/are: 1. strong leadership skills 2. Great communicators, 3 Problem Solvers (this is where your analystical skills are but so much more than just synd data) 4. strong results orientation 5. collaborative
So here are some options....
- Get MBA from top MBA school - this is by far your best avenue.
- MBA from a 10-30ish ranked MBA school.
- Stay where you are at -Go get great results, bigger accounts, promotions, etc Take on extra projects that get you around the marketing team. Many of the smaller CPG companies (and occasionally the bigger CPG companies) take sales stars from the field into marketing.
- Get job as account exec at agency & get assigned to CPG account
- Get job at promotion agency as AE and get assigned to CPG account
- Go your Syndicated route but do it at corporate headquarters, not a field office
If your company is pulling all their marketing people from syndictade data jobs, it is likely to be a crappy CPG marketing company. If all they are looking for is quant jocks to pull data, do you really want to build your marketing bse at a company like that? Yes, you have to know Synd data (not that hard to learn) but CPG brand marketing is about running a profitable and growth mini business. SO much more than knowing how to pull synd data.
Good companies want their marketers to have the skills listed above. Go showcase those skills in your role. I think you are approaching this almost like syndicated data is a tool of the trade so you have to master that tool. Nope. Don't spend too much time on it. Be a strong, smart, collaborative leader that gets great results. THAT is what will get you noticed for jobs you want.